On the Importance of Content …

Artificial Intelligence and Content Marketing


Data Mlops Quality Model Ml Models
- We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today ! It’s critical to adopt a data-centric mindset and support it with ML operations Artificial intelligence (AI) in the lab is one thing; in the real world, it’s another. Many AI models fail to yield reliable results when deployed. Others start well, but then results erode, leaving their owners frustrated. ... [Read More]


Affinity Marketers Influencer Marketing Data Audience
- This content is created by an Ad Age Publishing Partner. Find out more about this program. Why affinity is the key to successful marketing campaigns As time spent on mobile devices continues to increase worldwide, so too does the value of influencer marketing as a campaign method. But while marketers may think increased social media usage would make it easier to connect with target audiences online, in fact, the opposite is true; the data shows that consumers’ patience has decreased when ... [Read More]

Source: adage.com

Marketing Customers Personalization Customer Email Preferences
- Personalization has completely changed how businesses market to customers. When done right, marketing personalization can drastically improve customer service and loyalty. Although implementing personalized marketing can be a challenge, it’s more than worth the ROI boost. What is Personalized Marketing? Personalized marketing is when a business or brand tailors its marketing based on individual customer data they’ve collected. These include shopping preferences, interests, and purchase ... [Read More]


Marketing Goals Digital Resources Digital Marketing Strategy
- Cohesion is an element often lost in most marketing efforts. The whole thing can become too cluttered to produce worthwhile results pretty fast, which is usually a result of good-intentioned yet short-sighted efforts. You want to try out everything and keep adding to your company’s marketing apparatus tools that are meant to work magic overnight on the mess that’s already accumulating. It might even look like it’s working for a month or two, then regresses into that dreaded but familiar ... [Read More]


Trends Use Data Gartner Digital Business Digital Town Square
- We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today ! Artificial intelligence (AI) is a foundational catalyst for digital business, according to a new report by Gartner . The last 10 years represent a breakthrough period in AI’s development, spurred by the convergence of factors including the rise of big data, advancements in compute infrastructure, new ... [Read More]


Email Marketing Emails Mass Campaign Campaigns
- Over the past few years, we've heard conflicting opinions about the success of mass email marketing. Many marketers believe it's an obsolete tactic and prefer social media to increase brand awareness and customer base. Is this, however, the case? Is mass email marketing a thing of the past? The short answer is no. So what lies behind its power, and how can you use mass email marketing as an effective strategy to grow your business and acquire more happy customers? Let's start by understanding ... [Read More]

Source: learn.g2.com

Agency Marketing Business Agencies Seo Results
- Hiring a marketing agency can be one of the highest ROI decisions or costly mistakes that your business can make. Choosing the right agency can result in high ROI for your marketing campaigns and many new customers. In contrast, outsourcing marketing to the wrong agency can lead to thousands of dollars wasted in addition to your time. To maximize your results from working with a marketing agency, it’s important to be proactive and familiarize yourself with common pitfalls businesses go ... [Read More]


Abm Marketing Sales Content Account Accounts
- Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact , two out of every three ABM programs don’t reach their goals . It doesn’t help that ABM is not well understood in region. ABM is more than a marketing initiative to target a few select accounts with messaging. It also doesn’t help that ABM programs can look very different from one another, making comparisons and following the example of others ineffective. We want to help you understand what it takes to execute well ... [Read More]


– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]


– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]