On the Importance of Content …

Artificial Intelligence and Content Marketing

Gartner Report Emotion Data Gartner Research Marketers Hype
- Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! . According to new Gartner research , two types of emerging artificial intelligence (AI) — emotion and generative AI — are both reaching the peak of the digital advertising hype cycle. This is thanks to AI's expansion into targeting, measurement, identity resolution and even generating creative content.  "I think one of the key pieces is that the options for marketers ... [Read More]

Email Copy Website Customers Customer Brand
- They aren't the same, and if you get it wrong, you'll leave money on the table. on August 5, 2022 at 9:00 am | Reading time: 9 minutes What's the one thing you would do to make more money from your email program?  Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don't necessarily address the real reason your emails don't drive the results you need. What could make the difference? ... [Read More]

Source: martech.org

Seo Company Content Search 10070 Agency
- Bringing in the best SEO company with the latest trending SEO services for your website is crucial to your success. on August 5, 2022 at 7:00 am | Reading time: 24 minutes Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes.  Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall business plan. Search Engine ... [Read More]

Videos Video Content Quality Company People
- With the constant increase in both the value and popularity of digital marketing, each type of content shared has its own effect on the market. Written posts and pictures are extremely important and have a great effect on making companies more popular and reachable among potential clients and customers. Videos are particularly critical for any company to help brands reach out to more people and also give more character to themselves and their brand. Each type of digital content has its own ... [Read More]

Content Team Marketing Mistake People Teams
- No content marketer works alone. Even if people who make up a content team of one still engage with colleagues, clients, and contractors. And everyone reports to a boss. Great, productive interactions and collaboration feel exhilarating and inspiring. But not all collaboration falls into that category. Challenges always arise when people come together (virtually or physically) to strategize, brainstorm, create, publish, and promote content. Mistakes involving resources, content operations, and ... [Read More]

Content Website Seo Audit Law Time
- SEO best practices are constantly evolving. If you want to keep your website running at optimal performance, you need to regularly evaluate its status through an SEO content audit process. Planning, conducting and evaluating an SEO content audit may sound time-consuming, but it will ultimately pay off when your website continues to perform well — or performs better. An audit allows you to closely examine your site's content, design, and the user experience it provides. Not only can you ... [Read More]

Data Customer Crm Customers Marketers Article
- It's a challenging but crucial task for marketers to learn how to harness and activate against data insights on their customers — while seeing these customers as real people and working to preserve their trust, writes M&C Saatchi One-to-One's Adam Reader. Hello reader. I don't know who you are exactly, but I can see that you've clicked on this article. I can probably see where you've clicked from, too — heck, if the publisher is willing to share all of their platform analytics, I'll ... [Read More]

Source: thedrum.com

Customer Customers Experience Companies Channels Rio
- To remain competitive, companies should cater to both the employee experience and the customer experience. When Julien Rio thinks about the best customer experience he's ever had, he recalls shopping at Waitrose and Partners in London. He was short on time, and after asking the sales person for help, he was surprised to see the employee look the product up on his smartphone instead of going to a nearby computer. In a few seconds, the sales person found that the product was out of stock, but ... [Read More]

Source: cmswire.com

– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]

– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]