Jan 21st, 2021 - After a tough year, it's time to go back to basics and focus on what really matters -- your customers. As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking the entire digital customer journey, and, most importantly, the customer experience . One thing is sure: As unpredictable as 2020 turned out, ... [Read More]

Jan 21st, 2021 - Updated Jan. 21, 2021 I recently spent several hours of a Sunday afternoon making homemade pasta, a remarkably messy activity that gave me a deep appreciation for the complexities behind a simple strand of spaghetti. I had no idea there are multiple kinds of flour to use in almost infinite combinations, depending on the type of pasta you’re after. For many marketers, our relationship with content is much the same. We happily employ the products of content marketing without really understanding the intricate dance that led to their creation. Even those of us responsible for a step or two in ... [Read More]

Jan 21st, 2021 - Awarding excellence in company culture. Deadline to Apply February 5 An Easy Guide to Building Backlinks and Improving Your Site's SEO Creating backlinks to authoritative websites is a smart and effective way to improve your site's rank. In the marketing world, there are a lot of myths floating around about how to improve your website's rank on search engines . For example, some claim building backlinks is an ineffective strategy to improve your website's rank. In fact, this is both true and false. If you create backlinks the right way, you can improve your rank. However, if you link to ... [Read More]

Jan 20th, 2021 - When you think about what's driving your content marketing strategy, I'd place a bet that traditional forms of content—blogs, e-books, whitepapers—are what come to mind. And although those things should still make up an important part of your overall strategy, using them as the central engine of your efforts is a plan of the past. What if I told you there's an easier way to produce engaging, high-quality content without having to constantly spin your wheels for fresh ideas to fill your website's resources page? Consider this: Somewhere in the early days of the 21st century, the Internet ... [Read More]

Jan 19th, 2021 - Digital marketing technologies will help you in keeping long term business goals in mind is key to creating a business marketing plan that can help your small/new arrival business grow in 2021. Due to the COVID-19 pandemic, people are being advised to stay indoors & Safe because of this pandemic there is a huge demand for digital marketing. For an increase in your sales channel, there are many digital marketing companies & Experts in the market who help growth in small/new business. Digital marketing strategies help you in fixing your position in the market and keep growing in your brand ... [Read More]

Jan 18th, 2021 - It is a widely known and accepted fact that the online visibility of a business or company matters a lot today. A number of companies both small-scale and large-scale acquire customers and transit business online. Businesses also share valuable information about their service and products to customers through their website or Social Media platforms. Now, let’s get down to the basics and see what online visibility really means. In simple words, online visibility can be defined as the overall presence of a business or its products in a consumer environment. Most businesses usually design a ... [Read More]

Jan 18th, 2021 - Awarding excellence in company culture. Regular Rate through January 15 The 5 Most Common SEO Myths Debunked By Jon Clark, managing partner at Moving Traffic Media , a New York digital agency offering PPC and SEO services. Digital marketing is constantly changing and evolving. Trends are hot one minute and cold the next. When people forget that particular trends went cold but continue to practice them like they're hot, you end up with SEO myths . So, let's take a minute to debunk five of the most common SEO myths. That way, you're not putting time into something that's not worth the effort, ... [Read More]

Jan 17th, 2021 - The primary goal of a website is to boost inbound traffic. More often than not, the most effective way of doing so is by elevating its position in the internet search rankings. This might appear to be an impossible feat, especially for companies that have only begun to establish their online presence. But through the correct utilization of search engine optimization and the services of a San Francisco SEO company , a business can optimize its website, improve its visibility, and attract a lot of customers into its fold. What is search engine optimization? In a nutshell, search engine ... [Read More]

Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]

Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]