Sep 22nd, 2021 - The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Half of business technologists now produce capabilities for users beyond their own department or enterprise. That’s the top finding in a new report from Gartner, which cites “a dramatic growth” in digitalization opportunities and lower barriers to entry, including low-code tools and AI-assisted development, as the core factors enabling this democratization beyond IT ... [Read More]

Sep 22nd, 2021 - EX and CX Come Down to the Same Thing: Put the Person First The world is filled with acronyms and the realm of user experience is no different. Some are well established — CX for customer experience, UX for user experience and EX for employee experience — while others, like DX (digital experience) and PX (patient experience) are still making their way into the business lexicon. At the end of the day, though, all these acronyms are getting after the same thing: the experience a person has ... [Read More]

Sep 22nd, 2021 - There were more than four million applications to start a business in the U.S. in 2020, showing that new small business growth has remained healthy during the Covid-19 pandemic. While there are a variety of reasons to start a business, many founders do so because they feel they have a better understanding of what their potential customers want than other organizations. As a former startup founder, I can empathize with their thinking. The trouble is, when it comes to delivering the content, ... [Read More]

Sep 21st, 2021 - The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Enterprises are increasing their investments in natural language processing (NLP), the subfield of linguistics, computer science, and AI concerned with how algorithms analyze large amounts of language data. According to a new survey from John Snow Labs and Gradient Flow, 60% of tech leaders indicated that their NLP budgets grew by at least 10% compared to 2020, while a third — ... [Read More]

Sep 21st, 2021 - Updated Sept. 21, 2021 What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. To do a competitive content marketing analysis, ... [Read More]

Sep 21st, 2021 - Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a marketing automation platform. Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). Marketing automation focuses on the definition, scheduling, segmentation and tracking ... [Read More]

Sep 20th, 2021 - Did you know that the average website conversion rate is only 2.35%? Getting people to your website is only half of the battle. Not only do you need to keep them there, but you need to convert those leads into sales and satisfied customers. To do this, you need to know your customers first. The best way to do this is through website visitor tracking. While Google Analytics may come to mind when you think of visitor tracking, it's not the same thing. Google data analytics help you to measure the ... [Read More]

Sep 18th, 2021 - Stanford's latest release of its ongoing 'One-Hundred-Year Study on Artificial Intelligence' urges a greater blending of human and machine skills. Artificial intelligence is only a tool, but what a tool it is. It may be elevating our world into an era of enlightenment and productivity, or plunging us into a dark pit. To help achieve the former, and not the latter, it must be handled with a great deal of care and forethought. This is where technology leaders and practitioners need to step up and ... [Read More]

Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]

Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]