On the Importance of Content …

Artificial Intelligence and Content Marketing

Data Ordinal Data Level Test Example Values
- Companies invest more in data tools to help their marketing teams make better decisions.  But marketing needs more than just data and analytics tools to implement an effective marketing strategy. They also need to understand the type of data they collect and how to analyze it to gain meaningful insights. This involves going back to basics and understanding ordinal data, one of the key marketing data types. This article will explore ordinal data and how it informs data-driven marketing ... [Read More]

Source: learn.g2.com

Customer Solution Crm Insights Conversations Capabilities
- , a platform that enables businesses to utilize the world's best generative AI in their products and services, announced its AI solution for CRM companies and enterprise customers. One AI's multilingual AI capabilities can be tuned to meet specific customer needs and integrated into any existing CRM system, in days. The solution will help organizations maximize lead conversion, enhance customer engagement and increase their revenue. "It's like having an additional 1,000 relentless, diligent, ... [Read More]

Video Content Text Videos Images Media
- Think about your typical workday. How many hours do you spend creating content? Emails, presentations, reports, social media, and so on. Let's guess.  A lot. Each of these must be carefully written, visually appealing, and, if possible, interactive. There's a good reason for that, of course.  As a society, we're moving toward rich and digital-first modes of communication, and the demand for high-quality content has never been greater. This holds for both individuals and businesses who ... [Read More]

Source: learn.g2.com

Chatbot Vegas Bot Users User Services Customer
- Vegas Bot AI, a revolutionary technology startup that aims to enhance customer interactions with businesses by developing a highly natural conversational experience, introduces the Vegas Bot AI Token Launch. The token launch aims to generate funds towards developing further upgrades to the current Chatbot AI technology to empower businesses to offer highly personalized services at scale. Chatbot AI technology enables businesses to automate customer interactions, improve customer experience ... [Read More]

Brand Marketing Model Businesses Model Trade Trade
- Contlo unveils Brand AI Model™ to empower modern businesses with contextual Generative AI marketing capabilities Allowing businesses to orchestrate all their marketing activities with their Brand's own AI model by contextually generating personalized marketing creatives including emails, images, copies etc. NEWARK, Del., March 23, 2023 /PRNewswire/ -- Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, ... [Read More]

Source: apnews.com

Content Form Long Form Marketing B2b Brand
- Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience.  Long-form content, in particular, can turn interest into action. Do it well, and you can generate leads and increase brand awareness. The catch is that long-form content must be worth it to be effective.  This article will ... [Read More]

Source: martech.org

Store Customer Personalization Products Time Experiences
- Part 2 of this article series discusses the role of artificial intelligence (AI) in retail and digital personalization. The Gist Enhancing experience.  AI can optimize in-store experiences. How so? Beyond ads, AI-driven algorithms power content curation and a host of other outcomes. Omnichannel future.  The intersection of AI-driven digital personalization and traditional retail is the key. How does it improve CX? Editor's note: This is the second in a three-part series exploring the ... [Read More]

Source: cmswire.com

Media Social Media Seo Content Search Strategy
- In today's fast-paced digital landscape, social media has become an indispensable part of a business's marketing efforts. It has revolutionized how brands engage with their audience and how customers interact with businesses. It has also given businesses unprecedented opportunities to increase their brand awareness and customer reach. However, the benefits of social media extend beyond just brand building and customer engagement. It can also play a crucial role in boosting your search engine ... [Read More]

– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]

– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]