On the Importance of Content …
Artificial Intelligence and Content Marketing
Jun 21st, 2025 - The more advanced artificial intelligence (AI) gets, the more it "hallucinates" and provides incorrect and inaccurate information. Research conducted by OpenAI found that its latest and most powerful reasoning models, o3 and o4-mini, hallucinated 33% and 48% of the time, respectively, when tested by OpenAI's PersonQA benchmark. That's more than double the rate of the older o1 model. While o3 delivers more accurate information than its predecessor, it appears to come at the cost of more ... [Read More]
Source: livescience.com
Jun 20th, 2025 - HPE global CIO Rom Komla explains how the technology giant applies AI, offering crucial lessons for every business leader. CIO Rom Kosla's summary of the importance of emerging technology to Hewlett Packard Enterprise (HPE) likely resonates with any senior executive: " AI is on our mind." Research suggests Kosla is far from alone. More than three-quarters (78%) of business leaders report their organization uses AI in at least one business function, according to a recent McKinsey study. ... [Read More]
Source: zdnet.com
Jun 19th, 2025 - There's one major way in which Google's AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user's question called "query fan-out." AI Mode started rolling out to U.S. users last month , and publishers are still trying to figure out what it means for their SEO strategies. AI Mode is powered by Google's large language model Gemini, which combs the web for information to generate a summarized answer to a user's search ... [Read More]
Source: digiday.com
Jun 19th, 2025 - Celia Cerdeira at Talkdesk discusses how to improve customer service, what technologies to lean on, and how to plan a pathway to service success. In today's digital world, exceptional customer service is more than a value-add – it's a key driver of business success. When businesses consistently meet expectations, they build trust and an emotional connection with their customers. However, when expectations aren't met, frustration creeps in and customers begin exploring alternatives. That's ... [Read More]
Source: callcentrehelper.com
Jun 19th, 2025 - Globant a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Festival of Creativity, the solution combines Globant GUT's existing capabilities with the power of Globant Enterprise AI, ... [Read More]
Source: aithority.com
Jun 18th, 2025 - Competitor analysis is a powerful tool in the world of SEO , offering valuable insights that can transform your digital strategy. This comprehensive guide explores proven techniques for leveraging competitor data to boost your search rankings and online visibility. Drawing from expert knowledge and real-world examples, readers will discover actionable strategies to gain a competitive edge in the ever-evolving search landscape. Leverage Backlink Gap Analysis for SEO Boost Align Content with User ... [Read More]
Source: gritdaily.com
Jun 17th, 2025 - An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles. I'm no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy to a developer. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends ... [Read More]
Source: martech.org
Jun 17th, 2025 - If you're in sales or marketing, you've probably lived through the chaos of a product description gone wrong. One incorrect spec, one outdated data field — and suddenly, your customer is raising red flags.Working with product, marketing operations, and system integration teams is the trilogy that builds a good product reputation. When multiple teams look after product operations, some data is bound to glitch, leading to inaccurate product description, multi-channel chaos and mismatch of ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm