On the Importance of Content …
Artificial Intelligence and Content Marketing
Apr 25th, 2024 - Practically everyone with an online presence knows the importance of having a solid content strategy . But let me ask you a question: How much time do you spend on your keyword research process? And here's another one for you: How sound is your keyword research game plan? We are all familiar with Google's algorithm updates. While we may not know exactly how they work, what we do know is that this search giant is leaning heavily toward offering its users helpful information. Why do I mention ... [Read More]
Source: entrepreneur.com
Apr 25th, 2024 - Google's March 2024 core update calls for SEO professionals to evolve their strategies. With a focus on combating low-quality content and manipulative tactics, it champions user-centric approaches. Liam Bickerton, Director of Strategy at 829 Studios, delves into its far-reaching implications. The ever-evolving search landscape witnessed a significant tremor in March 2024 with the arrival of Google's latest core update Opens a new window . While some websites haven't seen significant performance ... [Read More]
Source: spiceworks.com
Apr 24th, 2024 - Running an auto repair shop is like fine-tuning a classic car; you need precision, expertise, and the right tools to get ahead. As you take your auto shop through the online marketing highway, you must use strategies that put you in the driver's seat. Your website should be the engine that powers your digital identity, sleek and user-friendly, while SEO is the turbocharger that takes your site to the top of search results and helps you land customers. So, pay attention to the traction ... [Read More]
Source: dmnews.com
Apr 24th, 2024 - In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded effectively, can significantly amplify your marketing efforts. From reinforcing brand identity to ensuring user-centric approaches in marketing collaterals, design's role is multifaceted and indispensable. Brand Identity Reinforcement Brand identity is at the heart of all marketing efforts. ... [Read More]
Source: marketingprofs.com
Apr 24th, 2024 - HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates. HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text and images. Content Remix to create a pipeline of content variations on a single asset. Brand Voice to maintain consistent tone across social, blogs, email, etc. Audio tooling to create and host podcasts. ... [Read More]
Source: martech.org
Apr 24th, 2024 - Are you struggling to cut through the noise on social media? Social media animations can be your secret weapon. With their ability to transform dry information into captivating experiences, social media animations can be a powerful tool for an upcoming content creator looking to make a name, a business owner wanting to boost brand visibility, or a social media enthusiast looking to enhance their online interactions. In this blog, we'll discuss how social media animations have ... [Read More]
Source: learn.g2.com
Apr 23rd, 2024 - Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. How to adapt your marketing for the new era of data analytics Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. It's no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the have been under ... [Read More]
Source: martech.org
Apr 23rd, 2024 - When it comes to websites, though, there's two types of writing that are extremely important, even though they have different goals: copywriting and content writing. But a lot of times, you'll hear these two words interchangeably, even though they really are not the same thing. Let's get more into why, and at the same time clarify the similarities and differences of copywriting vs content writing. Copywriting and Content Writing Content writers can often write website copy, and copywriters can ... [Read More]
Source: ventsmagazine.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm