On the Importance of Content …
Artificial Intelligence and Content Marketing
Jul 10th, 2025 - Self-service help is your frontline CX. If the content's wrong, trust evaporates—and so do your customers. Outdated or confusing help content can quickly erode customer trust and loyalty, especially in highly competitive industries. Technical writers and content architects are essential for creating clear, accurate and well-structured customer support information. Ongoing knowledge management helps content stay current and useful, and it prevents costly customer experience failures. I was ... [Read More]
Source: cmswire.com
Jul 10th, 2025 - Sales performance doesn't fall apart all at once. It slips through the cracks of scattered data and delayed insights. When quotas are missed or forecasts crumble, it's rarely because reps aren't working hard. The real issues are usually buried in disconnected dashboards, unclear KPIs, or coaching that happens too late. Sales managers and RevOps teams end up chasing numbers instead of driving performance.. That's what led me to evaluate the best sales performance management (SPM) software for ... [Read More]
Source: learn.g2.com
Jul 10th, 2025 - In a world where trends can shift overnight, creativity can't afford to be slow or complicated. Creators need access to intuitive, flexible tools that can match their pace and help them get their ideas out into the open. Since Picsart was founded in 2011, it has quickly grown from a photo editing app to an all-in-one creative powerhouse. As technology has advanced, this AI-powered companion has continued to evolve alongside its users. In 2024, the Picsart community generated over 7.5bn images, ... [Read More]
Source: thedrum.com
Jul 10th, 2025 - AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google's Chief Executive Officer, insists that AIOs send traffic to a wider set of websites. However, there is palpable fear among marketers and publishers, with reports of declining click-through rates (CTR). After analyzing conflicting studies and talking to search engine optimization (SEO) professionals, I believe the truth, as it often is, is far more nuanced. This isn't a traffic apocalypse as some ... [Read More]
Source: learn.g2.com
Jul 10th, 2025 - Jeanine Desirée Lund at Puzzel explores the 5 stages of AI maturity in contact centres and how to move forward from each one. Understanding the 5 Stages of AI Maturity in Contact Centres AI has gone from being buzzword of the year to becoming a core part of modern contact centre operations. Today, AI and automation solutions like virtual agents, conversational analytics, and intelligent routing help businesses optimise processes, improve customer experiences, reduce operational costs, ... [Read More]
Source: callcentrehelper.com
Jul 9th, 2025 - Discover practical marketing strategies that won't break the bank, curated from the experiences of first-time entrepreneurs. This article presents a wealth of cost-effective tactics, from leveraging local press to maximizing social media platforms like LinkedIn and Threads. Drawing on insights from seasoned professionals, these tips offer valuable guidance for startups looking to make a big impact with limited resources. Target Local Press for Community Engagement Build Brand on LinkedIn with ... [Read More]
Source: gritdaily.com
Jul 9th, 2025 - The top marketing job is no longer just creative. It's analytical, cross-functional — and central to business strategy. The chief marketing officer now leads not just branding but data, customer experience and cross-team strategy. CMOs must combine data insights with creative storytelling to connect with customers and guide marketing decisions. Modern CMOs act as strategic leaders who unify marketing, sales and customer success to drive business growth. The role of the chief marketing ... [Read More]
Source: cmswire.com
Jul 8th, 2025 - Wednesday, July 9, 2025 Headless CMS: Powering the Future of Digital Experiences – Contentstack How do you see the headless CMS market evolving in response to the growing demand for composable digital experiences? What are the key drivers of this shift? The headless CMS market is undergoing a major shift, driven by the growing demand for composable digital experiences that are fast, flexible, and scalable across channels. Businesses are moving away from rigid, monolithic platforms toward ... [Read More]
Source: techiexpert.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm