Apr 13th, 2021 - Your digital strategy should inspire engagement and action. The purpose of any website comes down to two factors: engaging a person and getting that person to take action. You must create sufficient interest with visitors for them to stay on your page. Failure to engage and get users to take action renders your website purposeless. What good is the small business site that doesn’t get potential customers to call, purchase or contact? What good is the ecommerce site that doesn’t get someone ... [Read More]

Apr 13th, 2021 - Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today . Pegasystems today announced it’s adding the ability to apply AI to business processes midstream to enable companies to determine whether an anticipated outcome will occur as expected. Pegasystems is also adding a feature that lets companies analyze streaming event data on platforms such as the open source Apache Kafka software that is now being widely employed to enable organizations to transfer data in near ... [Read More]

Apr 8th, 2021 - You’re creating valuable content and, if all’s going well, you’re attracting new visitors to your website and blog. Beyond getting direct inquiries about your products or services, you should use visitors’ interest to build your email list so you can stay in contact with these potential prospects. Here are 14 types of opt-ins you can use to grow your mailing list. General opt-in First, let’s look at the type of opt-ins you can use on your main website. 1. Squeeze page Your squeeze ... [Read More]

Apr 8th, 2021 - Creating high-quality law firm website content is a great way to ensure your firm can be found in search engines. That same content will also help you engage your audience, build trust in your firm, and convert website visitors into clients. The task of creating content can seem overwhelming. Even for lawyers and legal practitioners who are comfortable with writing, creating law firm website content requires flexing new and different writing muscles. And planning, researching, and writing ... [Read More]

Apr 7th, 2021 - For a digital marketer, there’s only one thing more frustrating than delivering the wrong message to the wrong audience. It’s delivering the wrong personalized message to the wrong audience. Because you invested time and money in marketing personalization and your efforts still missed the mark. But were you targeting an individual person or just a broad demographic , like Baby Boomers? An IT consumer interested in a specific solution or anybody who works in IT? That’s the problem. ... [Read More]

Apr 7th, 2021 - The conclusion? Impossible. The subject? Measuring content ROI. Ahrefs’ Tim Soulo made this pronouncement in a series of tweets explaining the benefits of content marketing for the digital marketing and SEO tool company. Tim says Ahrefs never intertwines return on investment and content marketing. And yet, he shares, they use content marketing to advance their business goals – attract new customers, retain existing customers, reactive past customers, sell more to current customers, fuel ... [Read More]

Apr 7th, 2021 - As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional audience at their homes rather than in their offices has encouraged marketers to re-examine their strategy and available tactics. By using a data-first approach to customer retention and the development of an engaging multichannel experiences, you can optimize your B2B direct marketing program to ... [Read More]

Apr 6th, 2021 - Make your customer’s dream a reality for your business. on April 6, 2021 at 7:00 am A common and costly challenge that many companies are facing is giving customers the experience they deserve. Bad investments, organizational issues, and business adoption are part of the problem, but a misunderstanding of what customers really want –and how to deliver it –is causing relationships to crumble. In a recent survey of more than 3000 customers on what they are demanding from brands today, ... [Read More]

Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]

Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]