On the Importance of Content …

Artificial Intelligence and Content Marketing

Media Social Media Brand Content Marketing Tools
- Social media marketing can be a great way to reach potential customers and establish relationships with them. To get the most out of your social media efforts, it's important to have a clear strategy in place. A good social media marketing strategy should include objectives, tactics, timelines, measurements, and resources needed. Objectives are the goals you want to achieve through using social media for marketing purposes. These may include increasing brand awareness or driving more traffic to ... [Read More]

Onboarding Marketing Product Plg Value Strategy
- As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG process and the inbound marketing strategy. The PLG flywheel has four stages; activate, adopt, adore and advocate. The inbound flywheel has three; attract, engage and delight. Each of these spins faster the more you learn, test and ... [Read More]

Marketing Google Adwords Tool Digital Content Pages
- Like a ship without sails, a company that doesn't invest heavily in digital marketing will eventually sink. Marketing your business online effectively is crucial in today's competitive industry. Hence, employing a digital marketing tool is a must. Promoting and selling a product or service via the internet and related digital mediums (search engines, email, mobile apps, etc.) is known as "digital marketing." While a digital marketing agency London can aid in executing a strategy, it can't do it ... [Read More]

Email Marketing Strategy Emails Email Marketing Strategy Recipients
- So, you've tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. You might have even sent a few emails to these recipients, but quick question – what happens now? Answer: you take your campaign to the next level with a well-designed email marketing strategy! What is an email marketing strategy? An email marketing strategy is a set of procedures and action points that marketers follow to ... [Read More]

Marketing Infrastructure Business Team Growth Scale
- Scaling your business might sound like a dream come true. But without the proper infrastructure in place, it can quickly turn into an absolute nightmare. Trying to grow when you haven't put solid building blocks in place is like throwing up a tent on quicksand. It won't be long before you sink — and at that point, getting out might not be an option. Many companies, especially newer ones, overlook the importance of infrastructure in business. Unfortunately, their oversight can often lead ... [Read More]

Customer Party Data Customers Engagement Business Cx
- Use these five best practices to boost customer understanding and to move the needle on your brand's customer engagement. Nearly half of US marketers polled in September 2021 have increased CX-related artificial intelligence (AI) investments in the preceding year, according to an Insider Intelligence eMarketer report . Companies are experimenting with various ways to use AI in digital marketing, including facial and voice recognition, personalized channel experiences, natural language ... [Read More]

Source: cmswire.com

Content Tools Marketing Time Google Ideas
- Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a significant part of that mix. However, producing popular, informative, engaging content takes time and effort. It also takes creativity to come up with new ideas time and again. And that is one of the issues with content ... [Read More]

Data Marketers Personalization Product Customer Consumers
- This is the fourth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization.  With e-commerce sales soaring in ... [Read More]

Source: digiday.com

– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]

– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]