Sep 25th, 2020 - It's a digital world out there. Make sure you're in it. Spend any amount of time in entrepreneurial social media groups and you'll get a glimpse into the things that are happening in entrepreneurship. You’ll see entrepreneurs posting screenshots of five- and six-figure months. You’ll see leaders talking about experiencing their highest-revenue months. You’ll see experts left and right offering advice. You’ll even see a few entrepreneurs posting about their struggles.  While looking successful on social media can feel good for a while, it’s not the path to building a business that ... [Read More]

Sep 25th, 2020 - Adding value to email marketing will be extremely important in outreach to Generation Z. The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before . But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at time of open, using polls or other interactive tools to increase engagement, and even using the signature as a marketing channel.  MarTech Today hosted a recent ... [Read More]

Sep 25th, 2020 - In the world of transformational marketing, entrepreneurs with growing businesses have to make a critical decision: Should you maintain a small-scale brand—or do you want to grow into something bigger? I remember a conversation I had with Mr. Truett Cathy, the Founder of Chick-fil-A, during which he shared a paradigm shift he’d once gone through. I paraphrase, but he told me something along these lines: I can serve any of my customers, in any of my 2000 stores better than any of my employees. But I can’t be in 2000 places at once. So, I have to create processes and train my employees to ... [Read More]

Sep 25th, 2020 - How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats. The further benefit of a DAM is that these assets are appended with metadata that can ... [Read More]

Sep 23rd, 2020 - Good news: Onboarding them isn't nearly as hard as you might think. While many entrepreneurs are able to make a living within their current network, there's no denying that they could be far better off if they were able to land a few more high-ticket clients . These so-called dream clients pay at higher rates and allow you to work smarter, not harder — dramatically increasing revenue without having to scale your team or up how many hours you work each day. Of course, landing these clients is a process, but following some tried-and-true steps will help, and make you much happier (and more ... [Read More]

Sep 22nd, 2020 - Technology is developing at a rapid pace; every day, new ideas, updates, algorithms, and techniques are coming up, which digital marketers can add to their arsenal. Digital marketing is all about trying technologies to generate leads and conversions. We are in the final quarter of 2020, and in almost three months, we’ll be saying goodbye to 2020 and welcoming 2021. According to digital marketing agencies like Kantaloupe , here’s are the upcoming digital marketing trends in 2021, and we are sure that as a digital marketer, you can’t afford to miss these trends. Artificial Intelligence If ... [Read More]

Sep 22nd, 2020 - Nowadays, it has been noticed that one of the biggest hurdles for a marketer is to reach their target audience in an effective manner. You can say that the main goal for marketing is nothing but to convey the right message to the right people. If you want, then you can also consider the option of purchasing audiences at scale . This will help to cater to a ready audience base. Apart from all this, you can also reach a larger audience base in a short period of time. In addition, you can save your time by preventing yourself from marketing your strategy to the people not interested in it. ... [Read More]

Sep 21st, 2020 - Do your customer success managers (CSMs) have the right content to guide customers? Forrester's Amy Bills and Lisa Gately explain. If the COVID-19 pandemic had you looking at deep cuts on your movie list, perhaps you stumbled upon Heaven’s Gate , the money-losing 1980s western that clocked in at close to four hours running time, crippled the United Artists’ studio, and was described by reviewers as an unmitigated disaster. Turns out, people don’t respond well when there is too much information in no discernible order. As customer retention and growth from the customer base are receiving ... [Read More]