On the Importance of Content …
Artificial Intelligence and Content Marketing
Mar 21st, 2025 - On November 30, 2022, I, like millions of others, tried ChatGPT for the first time, and wow, a computer that could write essays, explain quantum physics, and even crack jokes? Mind. Blown. It felt like AI had just leaped into the future overnight. But as I kept using it, I started to wonder: Is ChatGPT really the best AI chatbot for everything I need? Turns out, it's not that simple. While ChatGPT is powerful, it's not perfect, and it's certainly not the only option out there. There are a ... [Read More]
Source: learn.g2.com
Mar 21st, 2025 - Nvidia GTC Topics More from TechCrunch 8:46 AM PDT · March 21, 2025 ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. 2024 was a big year for OpenAI, from its partnership with Apple for its generative AI offering, Apple Intelligence, the release of GPT-4o ... [Read More]
Source: techcrunch.com
Mar 21st, 2025 - Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our industry-leading panels. Eugenia Blackstone, Chief Marketing Officer at Iris Powered by Generali and a judge for The Drum Marketing Awards AMER, specializes in balancing brand building with performance marketing. Her expertise in strategic brand positioning, sales activation, and relationship-driven ... [Read More]
Source: thedrum.com
Mar 20th, 2025 - SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results. SEO keeps evolving faster than most of us can handle. If you're finding it hard to keep up with all the changes in search, you're not the only one. I've talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn't working anymore. Whether you're running your company's search strategy or working with clients, you ... [Read More]
Source: searchengineland.com
Mar 19th, 2025 - B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly shifting bullseye. Difficult, right? Successful marketers navigate this environment by remaining agile—updating their core competencies, strategies, and technologies to maximize their impact and outpace the competition. But where does that leave you? Here are three best-practices and priorities for ... [Read More]
Source: marketingprofs.com
Mar 19th, 2025 - Congratulations! You've done the hard part — your marketing efforts brought people to your website. They clicked and browsed, but then they left, making it a missed opportunity. How do you keep them engaged and turn visits into conversions? With lead magnets. Lead magnets are strategic offers that provide value in exchange for contact details, helping you turn anonymous visitors into warm leads. Whether it's a free guide, an exclusive discount, or an interactive quiz, the right lead ... [Read More]
Source: learn.g2.com
Mar 18th, 2025 - Some SEO tactics work – until they don't. Learn which ones lose value over time and how to optimize smarter. Whether it's time, money, or expertise, marketing resources are finite. In today's world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every second spent on an SEO campaign matters. To keep up, SEOs must focus on actions that truly move the needle – without wasting time or unnecessary effort. This ... [Read More]
Source: searchengineland.com
Mar 18th, 2025 - Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your emails—you want them to act in alignment with your objective, whether that's sales, registrations, downloads, website visits, you name it. The click is a key step in that process. Everything they see once they open your email needs to work toward that end—the click. First, though, a word of ... [Read More]
Source: marketingprofs.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm