On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 17th, 2025 - Where AI Projects in Banking Go Wrong and the Struggle for ROI Q1. When we first sat down almost two years ago, AI was just emerging in banking. In fact, most financial institutions hadn't yet implemented any AI solutions. What do you see now? Stu Bradley: A lot has transpired over the last couple of years. But here's what I have to call out: the adoption of AI in production environments remains quite low relative to the number of AI projects started and the money invested in AI-driven ... [Read More]
Source: bankingexchange.com
Dec 17th, 2025 - How serious marketing teams are using AI to move faster without cutting corners. Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of clear fixes to everyday bottlenecks that slow teams down and drive costs up. This article breaks down four problems that marketers face right now and how AI is ... [Read More]
Source: martech.org
Dec 16th, 2025 - Brands are no longer speaking only to customers, but to AI agents who have the ability to make autonomous decisions and execute actions on behalf of individuals and organizations. According to an IDC study , 42% of Southeast Asian organizations have already implemented agentic AI, with nearly 44% planning adoption within 12 months. As consumers increasingly rely on LLMs like ChatGPT to inform their purchasing decisions, they are redistributing influence and control from brands to AI agents who ... [Read More]
Source: cdotrends.com
Dec 16th, 2025 - What if your brand's biggest competitor isn't another company — but the AI answer that appears and quietly pushes you off the list? Buyers are no longer typing queries into Google or scrolling through websites. They're asking AI agents and answer engines for buying advice. The surprising part? AI isn't basing those recommendations on your campaigns or your content calendar. It doesn't distinguish between a Forbes byline and a product page, between a G2 review and an analyst report. It ... [Read More]
Source: learn.g2.com
Dec 16th, 2025 - Platform selection fails when people, processes and integrations are ignored. Here's how to choose smarter. Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing automation platform — has never been more complicated. There are thousands of tools on the market, many offering overlapping capabilities and similar feature sets. ... [Read More]
Source: martech.org
Dec 15th, 2025 - I've been on both sides of the screen, literally. I've sat in my fair share of video interviews, nervously checking my lighting, audio, and background before hitting "join." But in recent months, I've also been the one conducting them. And that's when I realized why the best video interview software exists in the first place, because video interviews come with their own brand of chaos. There was the candidate who joined with an AI note-taker quietly transcribing every word. Another time, I ... [Read More]
Source: learn.g2.com
Dec 15th, 2025 - Developers and enterprises unlock OpenAI's GPT-5.2 with cost-effective, ultra-stable, and faster API access through unified platform Revolutionary GPT-5.2 Access for Developers and Enterprises a leading unified AI API platform, announced comprehensive support for OpenAI's highly anticipated GPT-5.2 API, delivering developers and enterprises an affordable, stable, and faster way to integrate next-generation artificial intelligence into production applications. This launch democratizes access to ... [Read More]
Source: aithority.com
Dec 15th, 2025 - In this latest edition, Barracuda's , SVP, Global Partners & Alliances Michelle Hodges brings her trademark clarity and candor to one of the biggest questions facing partner leaders today: how to connect more meaningfully with partners in an AI-driven world. Known for her focus on connection, culture and performance, Michelle shares a grounded take on how AI can make every relationship — vendor to partner, partner to customer — more authentic, productive, and ... [Read More]
Source: smartermsp.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm