On the Importance of Content …
Artificial Intelligence and Content Marketing
Jun 13th, 2025 - A global leader in the online travel industry uses a data-driven approach to driving AI adoption and impact across its 3,500-person engineering organization. As an established name in online travel, Booking.com has long maintained its position as a global leader—today, they attract over 500 million monthly visitors and more than a billion annual bookings. But sustaining their market position going forward, in the increasingly fast-evolving travel industry, has required Booking.com's ... [Read More]
Source: cio.com
Jun 13th, 2025 - Vonage spotlights how agentic workflows can improve the accuracy and capabilities of the AI tools you use. A recent report from Deloitte states that 25% of enterprises using GenAI plan to deploy AI agents in 2025. These virtual agents are powered by technology such as large language models (LLMs) and natural language processing (NLP). While it sounds good on paper, the results haven't exactly been stellar. The top-performing AI agent in a recent test only reached a resolution rate of 24%. What ... [Read More]
Source: callcentrehelper.com
Jun 12th, 2025 - Need to make a dinner reservation or change your flight? Now AI agents can do that for you. This episode of Uncanny Valley looks into what Sam Altman calls "the next giant breakthrough." In the past six months, OpenAI, Anthropic, Google, and others have released web-browsing agents that are designed to complete tasks independently, with only minimal input from humans. OpenAI CEO Sam Altman has even called AI agents "the next giant breakthrough." On today's episode, we'll dive into what ... [Read More]
Source: wired.com
Jun 12th, 2025 - Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn. Brands like Allstate and Nike are seeing measurable gains from AI-driven personalization and customer targeting. AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. Businesses that leverage predictive analytics to enhance customer experience are seeing tangible results. According to McKinsey's March , 17% of ... [Read More]
Source: cmswire.com
Jun 12th, 2025 - Whether browsing for a new recipe or putting together a presentation deck for work, we utilize AI chatbots like Perplexity or Gemini en masse to complete our personal and professional tasks. That's the current state of AI chatbots that can talk, converse, and assist others like real human beings. Now, AI chatbots can simulate emotions and sentiments, analyze academic papers and complex articles, and also become full-blown research assistants or data visualizers. After spending a lot ... [Read More]
Source: learn.g2.com
Jun 11th, 2025 - We are living through a tech revolution. New technologies are emerging faster than ever before and the existing ones are being innovated to meet the growing needs of modern businesses. Among some of the latest technologies is generative AI — the powerful, revolutionary subtype of artificial intelligence. and changed the way the world works, with marketing being the one field benefiting the most from the evolving technology. now use GenAI tools. There are many tactics in a modern ... [Read More]
Source: cmswire.com
Jun 10th, 2025 - Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent are evolving fast. And marketing leaders who recognize and act on this shift will thrive in the next era. Fully 75% of executives say that GenAI will materially change their marketing operating models within the next two years, according to McKinsey's 2024 Global Survey . Yet, only a small fraction ... [Read More]
Source: marketingprofs.com
Jun 9th, 2025 - SEO is essential to boosting your company's online presence and generating leads . When done right, SEO can be an incredibly effective strategy for growth. It can increase traffic to your site and generate more conversions than conventional marketing . That said, many businesses are unaware of just how many factors can detract from their SEO efforts. If you feel as though you've been doing everything right but have yet to see concrete results, this article is for you. SEO mistakes that can hurt ... [Read More]
Source: entrepreneur.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm