On the Importance of Content …
Artificial Intelligence and Content Marketing
Feb 25th, 2026 - If your AI keeps missing the mark, it's probably not the model — it's messy data, weak governance and drift quietly killing results. What do baseball's Mario Mendoza and AI have in common? A 20% success rate. Mendoza's batting average established the Mendoza Line: shorthand for barely acceptable performance. Across industries, four out of five AI initiatives still fall short of expectations. In all likelihood, it's typically not the AI that's failing, but the lack of data readiness. ... [Read More]
Source: cio.com
Feb 25th, 2026 - Reducing customer churn has always been a priority for subscription businesses. For SaaS leaders, even a small uptick in churn can undercut expansion, inflate CAC, and destabilize revenue forecasts. Retention is no longer just a customer success KPI. It's a board-level growth lever, and increasingly, AI in churn reduction is becoming central to that strategy. As you plan for 2026, the conversation has shifted from reacting to cancellations to preventing them altogether. The real question ... [Read More]
Source: learn.g2.com
Feb 25th, 2026 - CIO Monica Caldas sits with Martha Heller, CEO of Heller, to discuss balancing integrity with experimentation, avoiding pilot purgatory, and change management at the $50 billion insurance giant. Liberty Mutual's approach to gen AI reflects a deeper understanding of enterprise transformation in that the hardest challenges aren't technical but human. So global CIO Monica Caldas focuses on the central priorities of enterprise leaders: establishing effective AI governance, moving promising pilots ... [Read More]
Source: cio.com
Feb 24th, 2026 - New marketing managers often encounter content programs that need some help. Content governance may be unclear, editorial consistency non-existent, with nary a content roadmap in sight. But this can be a perfect opportunity for you to make an impact. Here are seven steps to help you launch a successful content program from scratch. 1) Listen and Observe You may be eager to jump in and start affecting change, but taking time to pause will benefit you in the long run. Use the "as is, to be" ... [Read More]
Source: marketingprofs.com
Feb 23rd, 2026 - Only 15% of CEOs believe their marketing leaders are currently AI-savvy, potentially putting the role at risk if knowledge gaps persist. This audio is auto-generated. Please let us know if you have feedback . Dive Brief: CMOs are experiencing cognitive dissonance when it comes to artificial intelligence, recognizing the technology as transformative but failing to change their ways of working to master it, according to new Gartner research Marketing Dive can exclusively share. Nearly ... [Read More]
Source: marketingdive.com
Feb 22nd, 2026 - How CapCut, Canva, and Other Apps Are Transforming the Way Brands Communicate In today's digital-first world, compelling visual content is no longer a luxury. It's a necessity. Whether you're a solo entrepreneur, a small business owner, or part of a large marketing team, the ability to produce high-quality, eye-catching content quickly and affordably can make or break your brand's online presence. Apps like CapCut, Canva, Adobe Express, and others have democratized content creation, putting ... [Read More]
Source: thinkrealty.com
Feb 22nd, 2026 - Social media algorithms shape what billions of people see every day, yet their real-world effects remain widely misunderstood. This article examines eighteen critical dimensions of algorithmic impact, drawing on insights from experts who study and work within these systems. From content distribution to commerce, the analysis reveals how these invisible forces simultaneously create opportunity and introduce serious risks. Adaptive Models Beat Privacy Limits, Dilute Local Flavor Gatekeepers Favor ... [Read More]
Source: gritdaily.com
Feb 20th, 2026 - Content Marketing for Fintech Companies How strategic content marketing helps fintech companies educate audiences, navigate regulation, and earn long-term loyalty... In today's fast-paced digital world , fintech companies face the challenge of standing out in a crowded and highly competitive market. One of the most effective ways to build brand awareness, attract potential customers, and foster trust is through content marketing. When done correctly, content marketing can help fintech brands ... [Read More]
Source: we-heart.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm