On the Importance of Content …
Artificial Intelligence and Content Marketing
Apr 30th, 2025 - As the judging day for The Drum Awards for Marketing (EMEA) kicked off, a panel of senior marketers explored how artificial intelligence is reshaping not only creative execution but also the internal perception of marketing's role in the business. As AI's grip on the marketing discipline tightens, a new tension appears to be emerging. On one hand, brands are embracing automation and generative tools to unlock improved efficiencies, while on the other, there's a growing unease about creativity, ... [Read More]
Source: thedrum.com
Apr 30th, 2025 - Wednesday, April 30, 2025 Measuring Social Media: What Should You Look For? Social media metrics are useful tools for demonstrating the success of your social media strategy and its capability to influence your overall business. You can monitor the health and reputation of your brand by understanding how your audience interacts with you online. However, evaluating the success of your social media initiatives is more complex than calculating the profits from a sale or the leads that you get ... [Read More]
Source: techiexpert.com
Apr 30th, 2025 - As brands strive to build product visibility in a tough market, it's still hard to think through their influencer marketing strategy.For someone who consistently keeps her pulse on innovative marketing trends, I see the zeal of brands that hire influencers, but with all the wrong means. Running campaigns with influencer marketing software without guidance leads to underperforming outcomes. Marketers cannot collate data across content attribution platforms, fail to vet influencers, and ... [Read More]
Source: learn.g2.com
Apr 30th, 2025 - : I tested 10 AI content detectors - and these 5 correctly identified AI text every time I've been testing AI content detectors for two years now. They're getting more and more reliable. When I first examined whether it's possible to fight back against AI-generated plagiarism and how that approach might work, it was January 2023 -- just a few months into the world's exploding awareness of generative AI . This is a completely updated version of that original January 2023 article. When I first ... [Read More]
Source: zdnet.com
Apr 29th, 2025 - WhatsApp might be one of the natural homes of Meta AI, but that doesn't mean you have to use the app to talk to Meta's AI chatbots . Meta practically forces Meta AI on Facebook, Instagram, Messenger, and WhatsApp users. Whether they want to use Meta AI or not, Meta has made big changes to these apps, so the Meta AI button/menu gets prominent placement. You might even activate Meta AI by mistake if you're not careful. Also, nobody would blame you for tapping the Meta AI button at least once if ... [Read More]
Source: bgr.com
Apr 29th, 2025 - These 10 updates will help marketers in the Salesforce platform work smarter. The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We've reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops. ... [Read More]
Source: martech.org
Apr 29th, 2025 - AI without orchestration is just noise. What if your AI agents actually talked to each other? In today's world, where fragmented solutions create disjointed customer experiences, one company is challenging the status quo with a radically different approach. In my recent conversation with Claire Ebben, Director of product marketing at Qualified , we delved into the transformative world of AI-driven marketing strategies. As companies increasingly integrate AI into their customer journeys, ... [Read More]
Source: learn.g2.com
Apr 28th, 2025 - B2B leaders listen daily. CMOs should take note: time to start talking—and building trust at scale. Studies show that 55% of business leaders listen to podcasts every day. They're a great way to consistently connect with decision makers. With the help of AI tools, a single podcast episode can transform into blogs, social media posts, email campaigns, gated content and more. As a co-founder of a B2B startup, I'm always looking for ways to meaningfully connect with our audience. Recently, ... [Read More]
Source: cmswire.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm