On the Importance of Content …
Artificial Intelligence and Content Marketing
Mar 5th, 2026 - In my latest three posts ( here , here , and here ), I've been discussing the widely-held perception among marketers that the marketing function in most companies has less influence than it should have – and less influence than it once had. Some research studies (like this one ) have shown that the influence of the marketing organization has declined over the past 2 – 3 decades. In my previous posts, I've argued that the rise of business strategy has had a significant impact on the ... [Read More]
Source: customerthink.com
Mar 5th, 2026 - Clever Nelly gives NewDay a "new lens on knowledge"; the more that NewDay can increase employee competency and develop a knowledgeable workforce with artificial intelligence, the better they can achieve their ultimate driver to deliver great customer outcomes. Their search for a solution that would support their people as individuals led them to implement Clever Nelly, where the focus was on optimizing in-role performance for new and tenured employees, whilst also repairing any knowledge gaps ... [Read More]
Source: callcentrehelper.com
Mar 4th, 2026 - Marketing teams are building useful automations, agents and workflows that quietly become dependencies without ownership or governance. Unlike low-quality content, these tools often work well — which makes them harder to detect, harder to retire and riskier over time. Visibility, tiered controls and defined systems of record allow organizations to scale AI productivity without introducing hidden operational and brand risk. Things were running smoothly for the marketing team until a team ... [Read More]
Source: cmswire.com
Mar 4th, 2026 - Compliance officers across the economy are being told to adopt AI - to save costs, increase and expand compliance coverage through more real-time and contextualized information, navigate the ever-changing regulatory landscape, and leverage more analytical firepower to make better decisions. At Compliance Week's AI and data analytics conference, The Leading Edge, attendees said that these don't happen in a vacuum, and that friction, misaligned expectations, "shadow AI" proliferation, top-down ... [Read More]
Source: complianceweek.com
Mar 4th, 2026 - The deregulated energy market is confusing. Customers receive letters from multiple providers, each claiming to offer the best call-out rates. Utility bills are filled with jargon. Rate changes happen constantly. For most people, comparing energy plans feels like reading a foreign language. , knows this problem intimately. His company exists to solve it by connecting consumers in deregulated energy markets with live rates from over 40 energy suppliers. Since 2011, the platform has helped more ... [Read More]
Source: cmswire.com
Mar 4th, 2026 - The researcher predicts that half of agencies' proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent. This audio is auto-generated. Please let us know if you have feedback . Agencies are racing to prepare for the artificial intelligence era of advertising, enacting significant restructurings and acquisitions while standing up scaled AI solutions. Some analysts are skeptical about how far these bets can really go, stoking fresh uncertainty for an agency ... [Read More]
Source: marketingdive.com
Mar 2nd, 2026 - Secure your place at the Digiday Publishing Summit in Vail, March 23-25 Developing AI content licensing marketplaces are introducing new pay structures for how publishers could be compensated for the content they allow AI systems to access. Publishers and tech companies are determining how to scale compensation to match the value of the content publishers are allowing AI systems to access. It's another sign of the evolution from flat-fee AI content licensing deals to pay-per-use, and it's ... [Read More]
Source: digiday.com
Mar 2nd, 2026 - Serverless started in the world of compute, but the idea behind it is bigger than functions and containers. At its heart, serverless is about taking infrastructure headaches off your plate so teams can focus on requirements and results instead of plumbing. That same mindset is now making its way into unstructured data management. The emphasis shifts from managing infrastructure and scaling to getting value from data. Just as serverless functions such as AWS Lambda automate the provisioning of ... [Read More]
Source: cdotrends.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm