On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 11th, 2025 - ROI reality check: 5 small and midsize law firms share their professional-grade AI investment results Hear from five firms accelerating their legal work with CoCounsel Legal Highlights Law firms with AI strategies achieve 3.9x higher ROI than non-adopters. Five firms share real results of time savings, expanded services, and improved satisfaction. For law firms, ROI for AI investment measures more than financial performance — it reveals how technology helps professionals work ... [Read More]
Source: legal.thomsonreuters.com
Dec 11th, 2025 - AI succeeds when people, process and technology mature together. Here's how to move from early pilots to sustainable productivity. Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. Leaders feel the shift in their daily work, yet productivity numbers stay stubbornly flat. In the 1980s, economist Robert Solow captured ... [Read More]
Source: martech.org
Dec 10th, 2025 - Content decay is real—and without ongoing maintenance, trust, performance and ROI quietly disappear. Without ongoing maintenance, content quality, integrity and compliance begin to erode—quietly undermining conversions and trust. Organizations need ongoing monitoring, judgment and action—supported by AI—to preserve the long-term value of their digital properties. Websites depreciate in value from the day after they get launched because digital marketing teams fail to ... [Read More]
Source: cmswire.com
Dec 10th, 2025 - Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query. AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks — writing, planning, analyzing and learning, according to a report by AI SEO agency Dejan. In 2026, optimizing for AI means understanding how users actually engage with ... [Read More]
Source: martech.org
Dec 10th, 2025 - Investment and adoption in generative and agentic AI tools shows no signs of slowing down anytime soon. AI market value is projected to increase to nearly AI (as a whole category) is also a priority for companies trying to boost employee enablement. According to data from the Reworked (such as chatbots or integrated workflows) while 59% plan to focus on generative AI in the coming year. report, only 32% of organizations call their use of AI "Extensive" or regularly used in many parts of their ... [Read More]
Source: cmswire.com
Dec 9th, 2025 - Save 50% on a 3-month Digiday+ membership. Ends Dec 12. This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series → It's increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get ... [Read More]
Source: digiday.com
Dec 8th, 2025 - Earned media has never been more valuable for generating brand awareness. Much like the rise of search engines in the mid-2000s, generative A.I. is fundamentally changing how people discover information. As with search engine optimization (SEO), generative engine optimization (GEO) calls for a shift in brands' visibility strategies, and in today's no-click search environment, earned media dominates the results. The ubiquity of A.I.-driven search is clear. Since the rollout of A.I. ... [Read More]
Source: observer.com
Dec 8th, 2025 - Social media algorithms change fast, and this article shares what works now with insights from leading experts. It offers simple steps on native content, consistent cadence, and genuine discussion that platforms reward. Use these tactics to focus on people, adapt to feature shifts, and turn signals into smarter decisions. Adapt Fast to Feature Shifts Match Incentives with In-Feed Formats Maintain Rhythm to Sustain Organic Reach Target One Segment and Go Narrow Center Conversation and Long-Form ... [Read More]
Source: gritdaily.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm