On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 28th, 2026 - Last chance to save on Digiday Publishing Summit passes is February 9 This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series → Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final ... [Read More]
Source: digiday.com
Jan 27th, 2026 - Artificial intelligence has entered customer support with a force that few operational teams have been able to ignore. Over the past year, support leaders have watched AI move from a peripheral add-on to a central part of how conversations flow, how issues are routed, and how teams structure their work. What was once a predictable sequence — intake, respond, escalate — now unfolds inside dynamic systems that use AI to triage, draft responses, and in some cases resolve routine ... [Read More]
Source: learn.g2.com
Jan 27th, 2026 - Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. With all the hype around AI, it should be no surprise that I've run into many less tech-savvy marketing team members who think AI does everything now. However, there are limitations to its capabilities, and wise marketers will combine AI's capabilities with their existing technology to — as the mechanic's motto dictates — use the right tool for the right job. To begin, let's ... [Read More]
Source: martech.org
Jan 27th, 2026 - Your marketing strategy is a Ferrari without gas if you don't have a plan for getting the executive committee to let you do it. Marketers learn this early in our careers. We're hired to help grow companies, but to do that, we must engage in a second, invisible job: convincing multiple people at the company to indeed let us do what they hired us to do. This doesn't require you to compromise working relationships or become someone you're not—in fact, it's the opposite. Curiosity and ... [Read More]
Source: marketingprofs.com
Jan 27th, 2026 - As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. Last month, I asked a VP of marketing how prospects were finding her company. "Organic search, some paid, a little social," she said. I opened ChatGPT and entered a query that her ideal customer would use: "Best customer data platforms for healthcare SaaS teams with small RevOps staff." Her brand never surfaced. That gap matters more than any missed ranking. She was missing from ... [Read More]
Source: martech.org
Jan 27th, 2026 - Celia Cerdeira at Talkdesk explores what customer perception is, the factors that shape it, and practical ways brands can improve it over time. Customer perception plays a defining role in how effectively a brand can attract, serve, and retain its customers. 73% of customers consider experience a key factor in purchasing decisions, and nearly one in three consumers have stopped buying from a brand due to poor customer experience. When customers view a brand as trustworthy, responsive, and easy ... [Read More]
Source: callcentrehelper.com
Jan 26th, 2026 - Optimove is tackling what it calls "content chaos" with a new AI agent that automatically generates, tests and optimizes personalized content in real time. , the AI Content Decisioning agent launched Jan. 20 acts as a decisioning layer that continuously determines the most effective content permutation for every customer. The launch follows Optimove's visionary ranking by Gartner in the 2025 Magic Quadrant for Multichannel Marketing Hubs. The agent joins Optimove's OptiGenie AI Decisioning ... [Read More]
Source: cmswire.com
Jan 25th, 2026 - Evidence suggests that up-and-coming IT professionals find it tough to secure work in an AI-enabled workplace. Experts suggest these skills can help. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways It's a tough time to be a young person in the job market. Research from Stanford University suggests workers ages 22 to 25 are seeing the steepest declines in employment , especially in fields most exposed to AI-enabled automation . Software engineer jobs for ... [Read More]
Source: zdnet.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm