On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 12th, 2025 - As part of the latest Call Centre Helper research, we set out to understand how workforce management (WFM) is evolving across the contact centre landscape and beyond, digging into the growing use of AI in WFM and the shifting expectations of the workforce. , sponsor of the WFM section of the research, to explore what the data really tells us about where WFM stands today, what's holding teams back, and how AI is beginning to reshape the discipline. WFM has sometimes lived in its own bubble ... [Read More]
Source: callcentrehelper.com
Dec 12th, 2025 - 10 best social media listening tools: My picks for 2026 Sprout Social : Best for deep listening insights and reporting Offers advanced keyword tracking, sentiment analysis, and competitive insights, alongside publishing and customer care tools (free trial available, premium pricing starts at $199/mo/user) Hootsuite : Best for all-in-one social media management Let's you monitor brand mentions, schedule posts, and analyze performance across multiple platforms from one dashboard (30-day ... [Read More]
Source: learn.g2.com
Dec 12th, 2025 - Meet David, chief digital officer at a Fortune 500 manufacturing company. He's just finished his third vendor demo this week—each promising "revolutionary AI-powered digital transformation." The third presented machine learning insights that his intern could have generated with Excel pivot tables. As he walks back to his office, David wonders: With all the hype around The digital transformation platform market is saturated with AI promises, yet most enterprises are still struggling with ... [Read More]
Source: cmswire.com
Dec 12th, 2025 - We're moving into an era where intelligent, agentic systems are becoming the new force multiplier. But as EDB CEO Kevin Dallas explains, siloed or sprawled data is the primary crutch limiting the enterprise from scaling and seeing measurable — or any — ROI. Agentic systems are increasingly operating in agent-to-human and agent-to-agent scenarios, driving decisions and automating operations across the enterprise. As these intelligent systems accelerate, Kevin Dallas, CEO of EDB, an ... [Read More]
Source: cio.com
Dec 12th, 2025 - Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours. The term "Vibe Marketing" emerged in February 2025, when OpenAI co-founder Andrej Karpathy described "vibe coding" as fully embracing the vibes and letting AI handle the technical details, while humans focus on the creative direction. The concept grew since then. According to Exploding Topics, searches for "Vibe Marketing" increased nearly 700% in the past year, ... [Read More]
Source: martech.org
Dec 10th, 2025 - Content decay is real—and without ongoing maintenance, trust, performance and ROI quietly disappear. Without ongoing maintenance, content quality, integrity and compliance begin to erode—quietly undermining conversions and trust. Organizations need ongoing monitoring, judgment and action—supported by AI—to preserve the long-term value of their digital properties. Websites depreciate in value from the day after they get launched because digital marketing teams fail to ... [Read More]
Source: cmswire.com
Dec 9th, 2025 - Save 50% on a 3-month Digiday+ membership. Ends Dec 12. This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series → It's increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get ... [Read More]
Source: digiday.com
Dec 8th, 2025 - Earned media has never been more valuable for generating brand awareness. Much like the rise of search engines in the mid-2000s, generative A.I. is fundamentally changing how people discover information. As with search engine optimization (SEO), generative engine optimization (GEO) calls for a shift in brands' visibility strategies, and in today's no-click search environment, earned media dominates the results. The ubiquity of A.I.-driven search is clear. Since the rollout of A.I. ... [Read More]
Source: observer.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm