On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 30th, 2026 - If you're reading this, your current training setup likely isn't cutting it anymore. Maybe you're juggling multiple spreadsheets, documentation lives across five tools, managers keep asking for progress updates, and compliance deadlines feel like a moving target. These issues aren't minor, they have real financial consequences. That's why many teams are actively evaluating the best training management systems to improve training visibility, reduce compliance risk, and standardize skill ... [Read More]
Source: learn.g2.com
Jan 29th, 2026 - The way people discover information online is quietly but fundamentally changing. Instead of scrolling through links and choosing which article to open, users are increasingly asking large language models to answer directly. Tools like ChatGPT and Perplexity don't send people browsing; they synthesise information from multiple sources and deliver a ready-made response inside the interface. For brands and publishers, this creates a new problem: what does visibility mean when nobody clicks ... [Read More]
Source: thenextweb.com
Jan 29th, 2026 - B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics such as click-through rates and eCPM are increasingly insufficient for enterprises that demand demonstrable contributions to revenue, pipeline acceleration, and long-term customer value. Concurrently, the rapid evolution of AI—particularly generative and predictive models—is enabling ... [Read More]
Source: marketingprofs.com
Jan 29th, 2026 - For more than a decade, law firm websites have been playing catch-up . First to mobile, then to SEO and content marketing, and most recently to AI. In her annual law firm website trends report, Karin Conroy says 2026 marks a genuine inflection point: It's the year websites stop being digital brochures and begin functioning fully as authority engines, trust builders and discovery hubs. The Changes Ahead Are Not Cosmetic They are structural. They reflect how people decide who to trust, how search ... [Read More]
Source: attorneyatwork.com
Jan 29th, 2026 - Rapid shifts in technology, powered by the meteoric rise of AI-enabled workflows, have vaulted marketing operations teams from ticket tacklers to strategic leaders. As workflows become less dependent on manual work and more dependent on technology, the owners of those tools are charged with managing more productivity than ever before. Here's why marketing ops (MOps) has become the most strategic AI role in the organization. From Admins to Architects In the pre-AI era, scaling the output of your ... [Read More]
Source: marketingprofs.com
Jan 28th, 2026 - Last chance to save on Digiday Publishing Summit passes is February 9 This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series → Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final ... [Read More]
Source: digiday.com
Jan 28th, 2026 - I no longer treat AI content creation platforms as new or experimental, and most teams I work with are the same way. What is new is the friction that shows up once these tools move from testing into daily production, when they're expected to support real workflows at scale. Writing SEO-driven content creates different tradeoffs than generating ad copy at scale. Social posts break in ways long-form articles don't. Templates that speed up one workflow can quietly slow another. I built this list ... [Read More]
Source: learn.g2.com
Jan 27th, 2026 - Celia Cerdeira at Talkdesk explores what customer perception is, the factors that shape it, and practical ways brands can improve it over time. Customer perception plays a defining role in how effectively a brand can attract, serve, and retain its customers. 73% of customers consider experience a key factor in purchasing decisions, and nearly one in three consumers have stopped buying from a brand due to poor customer experience. When customers view a brand as trustworthy, responsive, and easy ... [Read More]
Source: callcentrehelper.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm