On the Importance of Content …
Artificial Intelligence and Content Marketing
Mar 23rd, 2026 - AI, automation and smarter staffing are flipping the old script — efficiency and customer experience no longer have to compete. Automation handles routine interactions at scale, freeing human agents to focus on complex, high-empathy engagements that drive better outcomes. By all accounts, we're in a business climate where no one knows for sure where we are heading. Tools like artificial intelligence promise to alternately accelerate business outcomes while also decimating the job market, ... [Read More]
Source: cmswire.com
Mar 23rd, 2026 - I'm not a developer. I don't work inside an integrated development environment (IDE) or ship production code. I work on campaigns, content performance, and growth strategy. So when AI platforms started claiming that anyone could build software with simple prompts, I wanted to test that claim properly. Not with a toy project. With something I would actually use. To evaluate the best vibe coding tools, I built a web-based content analyzer that calculates SEO performance, assesses SERP ... [Read More]
Source: learn.g2.com
Mar 22nd, 2026 - For twenty years, the 'Blue Link' was the King of Commerce, but the AI Summary now rules the kingdom. For more than two decades, throughout my B-to-B marketing career, the 'blue link' defined internet search. Prospects searched, scanned results, clicked through a few websites, and gradually built a shortlist of options. That sequence shaped how marketing teams invested in content, brand development, and demand generation, and subsequently measured marketing performance. That sequence is now ... [Read More]
Source: customerthink.com
Mar 22nd, 2026 - (This month's Research Round-Up features three reports that address a wide range of issues relevant to marketing. Two of the reports (by Benchmarkit and NielsenIQ) are based on surveys designed to capture the perspective and practices of marketers. The paper by WPP Media is based on an analysis of the firm's extensive database of purchase journeys.) " 2026 Brand vs Demand Benchmark Report " by Benchmarkit Based on a survey of individuals working at 168 B2B technology companies The job title or ... [Read More]
Source: customerthink.com
Mar 20th, 2026 - Catch up on select AI news and developments from the past week or so: Google signals future advertising opportunities within Gemini AI interface . Google has left open the possibility of introducing advertising into its Gemini AI assistant, signaling a major potential shift in digital advertising. As AI-generated answers reduce traditional search traffic, integrating ads into conversational interfaces could create new revenue streams. The move would require new ad formats embedded within AI ... [Read More]
Source: marketingprofs.com
Mar 19th, 2026 - In the fast-paced digital world of 2026, simply having a story isn't enough. Brands now compete not just for human attention, but for visibility in AI-powered search engines and recommendation systems. Amid the noise, those that combine strategic PR with thoughtful digital planning are the ones that get discovered — and remembered. Natalie Feinberg, Founder of Fein PR , explains that media coverage is more than publicity: it's a tool for building credibility and long-term digital ... [Read More]
Source: gritdaily.com
Mar 18th, 2026 - Marketing has always been about capturing attention and delivering meaningful results. While new channels and tools can be beneficial to how your team strategizes, operates, and adapts, true success comes from focusing on the fundamentals—clear strategy, effective metrics, strong user experience, and thoughtful planning. Before chasing the next shiny object marketers always have to consider, it's worth asking: Is your marketing foundationally built to work? Following are five marketing ... [Read More]
Source: marketingprofs.com
Mar 18th, 2026 - Real-world SEO campaigns succeed when strategy meets execution, and the results speak for themselves. This article brings together insights from experts who have driven measurable growth through tactics ranging from hyperlocal targeting to schema implementation. These 25 stories reveal what actually works when businesses align their search presence with user intent and technical precision. Adopt Hyperlocal, Intent-First Approach Lead with Empathy, Win Conversions Restructure Articles to Signal ... [Read More]
Source: gritdaily.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm