On the Importance of Content …
Artificial Intelligence and Content Marketing
Apr 2nd, 2026 - Image generated by Grok.com AI Image Creator The past 3 plus years we have seen Artificial Intelligence (AI) at the forefront of the news cycle. That started when ChatGPT released their first public model in late 2022. Hype creates awareness which typically results in increased funding and escalates the development cycle. And the hype has helped propel the capabilities of AI beyond what most thought was possible by now. We knew it would happen just not this quickly. The AI hype train is ... [Read More]
Source: customerthink.com
Apr 2nd, 2026 - When every customer expects you to know them yet resists being known too well, marketing enters a delicate tension. The future of marketing automation lies in finding equilibrium to scale personalization in a way that amplifies authenticity rather than erasing it. Key Takeaways: The future of marketing automation depends on balancing personalization with authenticity to build lasting customer trust. Unified customer data is essential for delivering coherent, scalable, context-aware experiences ... [Read More]
Source: marketingprofs.com
Apr 2nd, 2026 - IT leadership isn't just about tech anymore; it's about knowing where building systems ends and making accountable, AI-driven decisions begins. IT leadership is under more pressure than ever. As analytics and AI become embedded in everyday operations, expectations of CIOs are expanding, often without clear agreement on where IT leadership begins and ends. Many organizations assume that strong IT leadership will naturally extend to analytics and AI. In practice, that assumption no longer holds. ... [Read More]
Source: cio.com
Apr 1st, 2026 - Landing a story in a key publication builds credibility, shapes perception, and generates awareness. Valuable? Absolutely. But many teams struggle to measure and communicate PR's business impact, causing questions from leadership about the return on your PR efforts. The measurement challenge for PR is unique, requiring specialized solutions. Unlike direct ad clicks, PR influences prospects across multiple touchpoints over extended periods. So why not co-opt digital ad tracking and apply it to ... [Read More]
Source: marketingprofs.com
Mar 31st, 2026 - From capability to confidence: How CoCounsel is redefining legal AI The story of how CoCounsel built trust in legal AI by prioritizing reliability over novelty Highlights CoCounsel launched as the first GPT-4-powered legal AI assistant in March 2023. Integration with Westlaw and Practical Law enabled trusted, end-to-end legal workflows. The night CoCounsel's team got early access to GPT-4, most people didn't yet know what large language models could do. Inside Casetext, the question was ... [Read More]
Source: legal.thomsonreuters.com
Mar 31st, 2026 - The rumors are true: The definition of marketing visibility is changing, and quickly. Our main historical metric was page rankings, and marketing teams invested heavily in SEO, measuring metrics like rankings, impressions, click-through rates, and website traffic. We all know by now that AI has disrupted how people search. Large language models (LLMs), like ChatGPT, do the research, cite sources, and recommend vendors directly in the answer. In fact, say they now start their research on an AI ... [Read More]
Source: learn.g2.com
Mar 31st, 2026 - Capacity explores what call centre quality monitoring is, how quality monitoring software improves CX and how AI and automation have changed it. Delivering consistently great customer experiences isn't easy. Every interaction matters, yet ensuring customers leave satisfied after every conversation with your support team is a challenge. As your contact centre grows, quality assurance becomes even more critical and complex. When thousands of customers reach out each day, outdated, manual QA ... [Read More]
Source: callcentrehelper.com
Mar 30th, 2026 - Search is no longer a list of links; it's a conversation. AI Overviews, ChatGPT responses, and Perplexity answers are now the first touchpoints customers encounter when discovering brands. Instead of typing queries, people ask questions, and large language models (LLMs) decide which content to surface in those answers. This has prompted different brands to explore LLM seeding methods. These are practices to optimize your content so that AI models quote, reference, or link back to it when ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm