On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 13th, 2025 - The brands winning with AI know when to use it — and when not to In the rush to scale content, the smartest marketers are deciding where human creativity adds the most value. Strategy sets them apart. This anxious refrain — "What are my competitors doing with AI? Are we using AI as well as them?" — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how businesses view AI in content marketing. The experimental phase is definitely ... [Read More]
Source: martech.org
Nov 13th, 2025 - How CIOs can unify learning and reasoning to drive trustworthy, verifiable AI. Artificial intelligence is transforming how organizations interpret data, anticipate risks and make decisions. Yet even the most advanced AI models struggle to prove their reasoning or demonstrate that their outputs can be trusted. One solution is certifiable AI , which combines the statistical power of machine learning with the semantic rigor of ontologies. The result: AI that doesn't claim to explain its internal ... [Read More]
Source: cio.com
Nov 13th, 2025 - Inconsistent wording, inaccessible files and outdated references don't just annoy regulators — they confuse customers and train LLMs on the wrong story. Generative AI may confidently repeat old or incorrect information from your PDFs as if it were fact, amplifying reputational damage. Markup-based, structured documents make it possible to update critical components once and cascade accurate wording everywhere. Static, "print-first" files are harder to update, less accessible, more ... [Read More]
Source: cmswire.com
Nov 12th, 2025 - Reading time 2 minutes OpenAI dropped a mini-update to its model, releasing GPT-5.1 to the public. According to the company, the update will make its chatbot, ChatGPT, "smarter" and "more conversational," introducing new styles of communicating and promising an improved ability to follow instructions. CEO Sam Altman called it "a nice upgrade." There are two versions of GPT-5.1 that will be made available to users, starting with paid ChatGPT users who will get the update starting today. There is ... [Read More]
Source: gizmodo.com
Nov 12th, 2025 - Fei-Fei Li , known as the "godmother of AI," argues that the current era of artificial intelligence (AI), dominated by large language models and image classifiers, has reached its limits. In her new essay, " From Words to Worlds ," she writes that while machines have mastered text and images, they still lack the grounding needed to understand space, motion and consequence. "We've built machines that can read and write," she wrote, "but not ones that can see, move and live in the world." Li's ... [Read More]
Source: pymnts.com
Nov 11th, 2025 - There's a folder on your company's server right now that's worth about $200K in pipeline. You probably haven't opened it in months. It's labeled something like "2024 Webinars" or "Event Recordings." Inside are dozens of recordings: product demos, customer panels, thought leadership webinars, virtual summit sessions. Hours of content featuring your best experts and customers. And it's all just sitting there. Here's what most B2B marketing teams don't realize: your video library isn't an archive. ... [Read More]
Source: marketingprofs.com
Nov 10th, 2025 - Tired of 'fixing the chatbot?' Let's build an AI system that thinks with you and turns your team's knowledge into measurable ROI. Everyone's talking about how they're using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how AI fits into their actual workday and most will say, "I copy my notes into ChatGPT, get a response and paste it back into my doc." That's not transformation — ... [Read More]
Source: martech.org
Nov 10th, 2025 - Once seen as a cost burden, contact centers are now driving revenue and retention thanks to AI's real-time intelligence. Machine learning now extracts customer intelligence from every conversation, driving product innovation, loyalty, and measurable ROI. With CX scores at record lows, every agent interaction becomes a make-or-break moment for revenue, retention, and reputation. For decades, contact centers have been viewed as necessary expenses—operational drains that support customers ... [Read More]
Source: cmswire.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm