On the Importance of Content …
Artificial Intelligence and Content Marketing
May 1st, 2025 - CXA encompasses the entire customer journey, from initial engagement to post-purchase support, ensuring a consistent and delightful experience at every stage. Customer experience automation uses real-time data and AI to deliver personalized, relevant experiences across multiple touchpoints. Artificial intelligence powers CXA by using predictive analytics and NLP to streamline processes, enhance personalization and support human agents. Customer expectations are evolving rapidly. They demand ... [Read More]
Source: cmswire.com
May 1st, 2025 - As excitement around AI rages on, users have been inundated with many products. Unfortunately, they've encountered more than a few glorified paperweights. With so many options flooding the market and customer skepticism at a peak, it's not enough to have AI capabilities. If you're in the AI game , you must also bring value. Case in point: 70-85% of GenAI deployments fall short of their ROI goals. That's not just a little oversight — it's a red flag. Hype alone won't make the cut anymore. ... [Read More]
Source: entrepreneur.com
Apr 30th, 2025 - As the judging day for The Drum Awards for Marketing (EMEA) kicked off, a panel of senior marketers explored how artificial intelligence is reshaping not only creative execution but also the internal perception of marketing's role in the business. As AI's grip on the marketing discipline tightens, a new tension appears to be emerging. On one hand, brands are embracing automation and generative tools to unlock improved efficiencies, while on the other, there's a growing unease about creativity, ... [Read More]
Source: thedrum.com
Apr 30th, 2025 - : I tested 10 AI content detectors - and these 5 correctly identified AI text every time I've been testing AI content detectors for two years now. They're getting more and more reliable. When I first examined whether it's possible to fight back against AI-generated plagiarism and how that approach might work, it was January 2023 -- just a few months into the world's exploding awareness of generative AI . This is a completely updated version of that original January 2023 article. When I first ... [Read More]
Source: zdnet.com
Apr 30th, 2025 - Wednesday, April 30, 2025 Measuring Social Media: What Should You Look For? Social media metrics are useful tools for demonstrating the success of your social media strategy and its capability to influence your overall business. You can monitor the health and reputation of your brand by understanding how your audience interacts with you online. However, evaluating the success of your social media initiatives is more complex than calculating the profits from a sale or the leads that you get ... [Read More]
Source: techiexpert.com
Apr 30th, 2025 - Artificial intelligence (AI) has made waves in just about every industry after breaking containment in 2022. The benefits of automation, powerful data processing, and predictive generation empower a wide variety of efficiencies and even new capacities that professionals weren't able to cover until AI came around. The legal profession is no exception; per a recent study, nearly 80% of all lawyers are using AI in one way or another in their practices, irrespective of what their specialties or ... [Read More]
Source: jdsupra.com
Apr 30th, 2025 - As brands strive to build product visibility in a tough market, it's still hard to think through their influencer marketing strategy.For someone who consistently keeps her pulse on innovative marketing trends, I see the zeal of brands that hire influencers, but with all the wrong means. Running campaigns with influencer marketing software without guidance leads to underperforming outcomes. Marketers cannot collate data across content attribution platforms, fail to vet influencers, and ... [Read More]
Source: learn.g2.com
Apr 29th, 2025 - These 10 updates will help marketers in the Salesforce platform work smarter. The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We've reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops. ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm