On the Importance of Content …
Artificial Intelligence and Content Marketing
Oct 16th, 2025 - Remember when dating actually meant meeting someone in person for the first date? Now we swipe, scroll through Instagram grids, watch TikToks, and conduct what's essentially a full background check before even saying hello. We're building opinions, forming impressions, and deciding who's worth our time—call before the "relationship" even begins. B2B buying has gone through a similar transformation. Your buyers aren't waiting for a sales call to start their research anymore. They're ... [Read More]
Source: learn.g2.com
Oct 16th, 2025 - CMOs face a new creative calculus — balancing efficiency with authenticity in a world where algorithms can outpost influencers overnight. Audiences crave real voices and perspectives, making AI's inauthenticity a weak substitute for true creators. has seemingly put a new type of worker in AI's path of destruction: Professional online creators. . Above all, they are social. They are meant to spark conversation, shares, likes and engagement. And instead of the painstaking content creation ... [Read More]
Source: cmswire.com
Oct 16th, 2025 - If your AI isn't delivering, blame your data. Smarter architecture — not more algorithms — unlocks real enterprise intelligence. After many years leading digital transformation across global enterprises, I've learned one truth that most CIOs discover too late: AI is only as powerful as the data architecture supporting it. Yet most enterprises are attempting AI deployment on data foundations designed for a pre-intelligent world, then wondering why their multimillion-dollar ... [Read More]
Source: cio.com
Oct 16th, 2025 - As part of The Drum Awards Festival's Digital Experience jury , Jeremie Moritz brings a global marketer's perspective on how technology and creativity can combine to make brands not just efficient, but emotionally resonant. With over 20 years in digital strategy, eCommerce and integrated marketing, Jeremie Moritz has helped shape how some of the world's most iconic spirits brands connect with consumers. As global head of integrated marketing at Campari Group, he oversees transformation ... [Read More]
Source: thedrum.com
Oct 15th, 2025 - If you lead marketing, public relations , or communications at a startup or growth-stage company, your biggest digital risk right now isn't declining website traffic, stale social engagement, or Google's latest algorithm change. It's total AI invisibility. We've entered a new phase of online discovery: AI-driven tools are rapidly replacing traditional search. And although many marketers are still focused on SEO, content calendars, and paid campaigns, the front lines of discoverability have ... [Read More]
Source: marketingprofs.com
Oct 14th, 2025 - I'm in meetings all the time, and I've seen how fast decisions and action items disappear once the call ends. Someone promises to "circle back," action items get buried in email, and half the room is left trying to remember what was actually decided. Although traditional transcription tools were supposed to fix this, in reality, they merely generate raw transcripts that leave teams rewriting notes, hunting for owners, and patching gaps in memory. The best AI transcription software for ... [Read More]
Source: learn.g2.com
Oct 13th, 2025 - Struggling to keep pace with marketing tech and trends? It's only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. In MarTech's "MarTechBot explains it all" feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the top skills marketers should develop as we enter 2026? As we approach 2026, the marketing landscape continues to evolve ... [Read More]
Source: martech.org
Oct 13th, 2025 - From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm