On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 3rd, 2025 - New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year's strategies won't cut it anymore. What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their " Martech for 2026 " report yesterday and the differences between it and the 2025 edition say a lot about how AI and marketing have evolved over the last 12 months. Here are five key changes in how AI agents are ... [Read More]
Source: martech.org
Dec 3rd, 2025 - Amazon Web Services Inc. Chief Executive Matt Garman's keynote at AWS re:Invent was filled with product updates with vision sprinkled in to help customers understand why the innovation matters. To no surprise, this year's keynote had a strong focus on the explosion of artificial intelligence and agents. The presentation outlined AWS' strategy for empowering customers and developers in this new era by focusing on foundational infrastructure, diverse model choice, deep data integration, agentic ... [Read More]
Source: siliconangle.com
Dec 3rd, 2025 - AI is playing out just like the cloud did — use the big platforms, build on top of them and let fast feedback steer the innovation your teams actually need. Artificial intelligence is the most transformative technology shift since the birth of cloud computing. Two decades ago, cloud platforms changed how enterprises thought about infrastructure. Right now, as you're reading this, AI platforms are changing how enterprises think about intelligence. The parallels between the two are well ... [Read More]
Source: cio.com
Dec 3rd, 2025 - How Oreo maker Mondelēz is rethinking snack marketing with AI The technology, called AIDA, has cost the snacking giant more than $40 million so far, but the opportunity to produce ads faster and personalize them for consumers could pay off big later on. First published on Oreo cookie maker Mondelēz International created a new generative artificial intelligence tool to help it personalize its advertising for consumers while boosting engagement for many of its top brands. The ... [Read More]
Source: mobilemarketer.com
Dec 2nd, 2025 - New applications of artificial intelligence technologies, from dynamic wallets to autonomous shopping agents, are compressing the distance across global commerce between intent and transaction to near zero. However, for issuers, retailers and the platforms connecting them, the emergence of AI agents that can complete multistep tasks end-to-end isn't simply another feature cycle. It's the start of a potential structural realignment set to rewrite how shoppers handle everything from finding a ... [Read More]
Source: pymnts.com
Dec 2nd, 2025 - A year ago, SEO success meant asking: "Do you rank for your target keywords?" Today, the question is entirely different: "When someone asks an answer engine about your category, does your brand show up in the answer?" If not, and you're absent from the responses generated by ChatGPT, Perplexity, Gemini, and Copilot, then you're invisible where it matters most. You might technically "rank" on traditional search results, but you're missing from the conversations that are actually shaping buying ... [Read More]
Source: learn.g2.com
Dec 1st, 2025 - See how a clear brand voice and consistent content can strengthen your brand as customer journeys become less visible in analytics. Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, but they're only part of the picture now. In a recent interview , Rand Fishkin said the cure for traffic loss driven by search, AI and other zero-click levers is stronger branding: "Brand marketing is where ... [Read More]
Source: martech.org
Nov 30th, 2025 - 71% of consumers еxpеct pеrsonalizеd еxpеriеncеs, but only 35% of companiеs dеlivеr thеm еffеctivеly. That gap? It's not just inconvenient, it's a revenue killer. In today's market, customers demand relevance. They expect your product, messaging, and service to adapt to them instantly. When it doesn't, they leave. The upside? Tech companies using AI personalization for tech leaders are seeing up to ... [Read More]
Source: customerthink.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm