On the Importance of Content …
Artificial Intelligence and Content Marketing
Jun 18th, 2026 - Across the Gartner show floor, vendors consistently emphasized that data quality, governance and operational discipline remain prerequisites for AI-driven marketing. Whether implementing a headless CMS, DAM, CDP or AEO platform, organizations often discover gaps in content operations, customer data management or integration maturity. AURORA, Colo. — The Gartner Marketing Symposium/Xpo show floor told a different story than the keynotes. While analyst sessions focused on AI agents, ... [Read More]
Source: cmswire.com
Jun 18th, 2026 - AI answer engines only retrieve live web content when they need information they can't generate from memory — and generic content never clears that bar. First-party data, named outcomes, technical specificity and earned points of view are what retrieval engines select — and most AI-generated content has none of them. from the Content Marketing Institute and MarketingProfs, 87% of B2B marketers using AI to create content say it has successfully increased their productivity. It is the ... [Read More]
Source: cmswire.com
Jun 17th, 2026 - Platform combines AI provider profiles, category research, Scout Score, and an AI-powered discovery assistant to help companies navigate the AI provider market. today announced the launch of its AI provider discovery platform, designed to help businesses find, compare, and better understand artificial intelligence tools and service providers across key business categories. The platform was created to address a growing challenge for business owners, executives, marketers, operators, and ... [Read More]
Source: aithority.com
Jun 17th, 2026 - Sponsored Content Higharc's spatial AI platform is helping builders accelerate design, improve estimating accuracy and adapt faster to changing housing market demands 6 minute read The housing industry has spent the last several years trying to understand what artificial intelligence means for builders. Most of the conversation has focused on generative AI and large language models, but a new category of AI is emerging for homebuilding operations: spatial AI. Unlike traditional AI systems built ... [Read More]
Source: housingwire.com
Jun 17th, 2026 - This is Part 1 of a recap of Building (and Actually Using) an AI Sales Coach That Closes Deals with award-winning CEO of B Squared Media, Brooke Sellas and CEO and founder of Human Brands Win, Lindsay Tjepkema. Marketers are being asked to drive revenue. But most marketers have never been trained to sell. Furthermore, many marketers have an aversion to selling. According to Gartner , salespeople—including marketers—who use AI to help their sales initiatives are 3.7 times more likely ... [Read More]
Source: marketingprofs.com
Jun 17th, 2026 - Journalism schools are integrating AI into education at the assignment level, while maintaining the development of core skills like interviewing, fact-checking and writing. As colleges and universities reckon with how and when to include artificial intelligence in education, journalism programs sit in a unique position. Because the industry is driven by both newness and accuracy, some journalism professors say AI tools that synthesize past sources and produce hallucinations are not well-suited ... [Read More]
Source: govtech.com
Jun 16th, 2026 - Anna Roebuck at Netcall explores how AI business process management works, the benefits of AI for process improvement and how to choose the best AI tool for process mapping. Traditional process mapping has always been essential. It helps you understand how work gets done, where delays creep in and where effort gets wasted. But it can also be slow. By the time your process map is approved, it's often already out of date. That's why more organisations are turning to AI process mapping tools. AI ... [Read More]
Source: callcentrehelper.com
Jun 16th, 2026 - Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now! A brand GPT can help teams move faster without making content less consistent, less accurate, or riskier to publish. But many teams start with the easy parts, like naming the assistant or uploading files, and skip the harder decisions: what the GPT should do, what it should refuse, and which sources it can trust. That's where consistency, accuracy, and control ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm