On the Importance of Content …
Artificial Intelligence and Content Marketing
Sep 15th, 2025 - AI customer support delivers 24/7 coverage, lower costs, personalization and even direct sales impact. Misunderstood intent, weak integrations, and over-automation can erode trust in AI customer support. Artificial intelligence (AI) is transforming customer service from a reactive, labor-intensive function into a proactive, data-driven advantage. With the rise of —ranging from intelligent chatbots to real-time sentiment analysis—businesses can now deliver faster, smarter and more ... [Read More]
Source: cmswire.com
Sep 15th, 2025 - The company behind ChatGPT is putting together a team capable of developing algorithms to control robots and appears to be hiring roboticists who work specifically on humanoids. OpenAI appears to be ramping up its efforts in robotics , hiring researchers who work on humanoid systems as it explores new ways to advance artificial intelligence . The company has recently recruited a number of researchers with expertise in developing AI algorithms for controlling humanoid and other types of robots. ... [Read More]
Source: wired.com
Sep 15th, 2025 - Ari Kaplan spoke with Nnamdi Emelifeonwu, CEO, and Bruno Belcastro Pinto, Senior Product Leader of Definely , during the 2025 International Legal Technology Association conference. Here are highlights from the conversation. Definely is an AI-powered productivity suite for contract drafting and review that includes Definely Draft and its new Cascade AI drafting assistant. Ari Kaplan, Principal, Ari Kaplan Advisors: Tell us about your background and the genesis of Definely. Nnamdi Emelifeonwu, ... [Read More]
Source: attorneyatwork.com
Sep 15th, 2025 - ABM thrives when paired with customer advisory boards. Here's how CABs sharpen targeting, boost ROI and turn customers into advocates. ABM treats each key account as a "market of one," enabling more targeted messaging and better ROI. CABs help marketers understand customer profiles, buying processes, market influences, and validate campaigns while also creating advocates. Thanks to today's higher interest rates and lower capital availability, B2B marketing budgets seem under even more scrutiny ... [Read More]
Source: cmswire.com
Sep 15th, 2025 - AI makes content abundant but authenticity scarce. Only trust and relevance can turn abundance into real value. The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial. By 2026, Gartner projects that more than 80% of enterprise software will have AI built in — whether or not organizations are ready. For buyers, this surge creates confusion, not clarity. The question is no longer how much ... [Read More]
Source: martech.org
Sep 12th, 2025 - Content Guru explores how combining omni-channel and omni-data strategies can give organisations a complete, intelligent view of the customer journey to deliver consistently superior CX. In the recipe for top-notch customer experience (CX), there are two main ingredients. The first is omni-channel. Omni-channel enables customers to communicate with an organization through whichever channel is convenient, a crucial part of inspiring loyalty and driving increased revenue. The more customer ... [Read More]
Source: callcentrehelper.com
Sep 12th, 2025 - The legal industry is one of the most competitive when it comes to online marketing. With over 1 million lawyers practicing in the U.S., it's incredibly difficult — and expensive — to stand out. But where should your law firm focus its efforts? Keep reading to learn which platforms prospective clients rely on to find and research lawyers, and how to optimize your online marketing for each. Key Platforms: How Clients Find Lawyers in 2025 Each year, iLawyer Marketing surveys over ... [Read More]
Source: attorneyatwork.com
Sep 10th, 2025 - Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis. I am not foreign to these challenges. But even a business must make a myriad of adjustments and investments to hire top-quality talent, adhere to SEO guidelines, and offer top-notch marketing material. According to G2's state of software report , more than 60% of AI writing assistant users see ROI within 6 months, making it one of ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm