On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 22nd, 2025 - Topics More from TechCrunch ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. In 2025, OpenAI has battled the perception that it was ceding ground in the AI race to relationship with Washington , pursued ambitious data center projects, for one of the largest funding ... [Read More]
Source: techcrunch.com
Dec 22nd, 2025 - Ecommerce teams are under unprecedented pressure from C-Suites to implement AI into customer service to both cut costs and automate predictable customer interactions. As brands face rising order volumes, shrinking margins, and customers who expect instant answers, AI shows potential to alleviate numerous challenges. Gartner predicts that by 2029, AI systems could autonomously resolve up to 80% of common service issues. Yet that future remains unevenly realized today. The divide between AI's ... [Read More]
Source: customerthink.com
Dec 22nd, 2025 - IT leaders' lessons-learned from 2025 underscore what AI implementations have taught them about the technology's potential, as well as its impact on leadership, the company, and society itself. Artificial intelligence dominated the CIO agenda in 2025, so it's no surprise that the technology, its application, and how to get the best business value out of it gave IT leaders much to think about this year. What might be surprising, however, is that CIOs, when asked to look back on 2025, don't cite ... [Read More]
Source: cio.com
Dec 22nd, 2025 - After a $175M raise in late 2024 and $350M more nearly a year later, Sierra reaches $100M ARR in just seven quarters, signaling real enterprise execution rather than speculative AI momentum. With Agent OS 2.0, Workspaces, and the Agent Data Platform, Sierra shifts AI agents from one-off conversations to governed, memory-driven systems embedded across regulated workflows. Sierra's rapid valuation climb strengthens its category leadership narrative, but sustaining it will depend on continued ROI ... [Read More]
Source: cmswire.com
Dec 22nd, 2025 - Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running smoothly. But a more human question is emerging — does all this technology help us create better, more creative work or does it simply help us produce more ... [Read More]
Source: martech.org
Dec 21st, 2025 - Earning quality backlinks requires strategy, patience, and proven methods that actually work. This guide compiles practical advice from industry experts who have successfully built authoritative link profiles through authentic outreach and valuable content. Learn 18 actionable techniques that help websites attract natural backlinks without resorting to manipulative tactics. Fill Knowledge Gaps with Original Evidence Replace Outdated References with Superior Resources Create Data-Rich Lists ... [Read More]
Source: gritdaily.com
Dec 19th, 2025 - I don't open content analytics software because I'm curious. I open it because someone needs an answer. Did this launch land? Which channel actually carried the distribution? Is the "top performer" doing real work for the business, or just picking up low-intent traffic? After you've used these platforms for a while, you stop evaluating them on what they claim to measure. You evaluate them on how they behave under pressure. Does the reporting hold up when you share it outside your team? Are the ... [Read More]
Source: learn.g2.com
Dec 19th, 2025 - Search Subscribe Home Latest Fortune 500 Finance Tech Leadership Lifestyle Rankings Multimedia AI OpenAI Sam Altman says he's '0%' excited to be CEO of a public company as OpenAI drops hints about an IPO: 'In some ways I think it'd be really annoying' By Sasha Rogelberg Sasha Rogelberg Reporter December 19, 2025, 12:38 PM ET Add us on OpenAI CEO Sam Altman says he is "0%" excited about running a public company. OpenAI may be building up to one of the largest initial public offerings ever, but ... [Read More]
Source: fortune.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm