On the Importance of Content …
Artificial Intelligence and Content Marketing
May 6th, 2024 - Artificial intelligence (AI) is reshaping the way companies approach data-driven customer marketing. The benefits of AI in marketing are substantial, experts say. AI-powered systems offer the potential to unearth insights from customer databases, automate crucial campaign management tasks, and engage with buyers in more natural ways. "A digital marketing transformation is underway, and AI is driving it, " Aruna Ravichandran , SVP/CMO at Webex by Cisco , told ... [Read More]
Source: pymnts.com
May 6th, 2024 - A growing number of students and working professionals are returning to school to learn about artificial intelligence, hoping to cash in on the buzzy market and millions of dollars in support from large tech companies. (TNS) — Josh Sinnott graduated from Arizona State University in 2017 with a bachelor's degree in psychology and a minor in business. He worked various jobs, including a bakery, Charles Schwab, and a local startup. At 26, in 2020, he decided to enroll in an inaugural ... [Read More]
Source: govtech.com
May 6th, 2024 - Is your credit union's marketing on fire? While that is somewhat of a rhetorical question, you can answer "yes" in a positive or negative way. Yes (positive)—it's on fire because you are seeing hot returns. Or yes (negative)—it's so bad your credit union's growth is burning away. When it comes to fire safety measures, you are taught at a young age to stop, drop and roll . When it comes to your marketing, you need to stop, drop and roll as well. It's a simple technique that yields ... [Read More]
Source: cuinsight.com
May 6th, 2024 - It's been almost a decade since the word "influencer" became a job title. With an estimated spend of $21 billion globally on influencer marketing, it's surprising to see brands still making common mistakes that limit the effectiveness of this marketing tactic. Here's a list of the most common mistakes marketing professionals make when it comes to engaging with influencers. Confusing an influencer with a content creator -- they are not one and the same. Defining the purpose of a post will help ... [Read More]
Source: mediapost.com
May 4th, 2024 - Have you ever wished you could have a conversation with a PDF document? Well, thanks to advancements in artificial intelligence (AI), now you can! Now, we'll explore the top seven AI tools that allow you to chat or Talk to PDFs with AI and unlock a whole new level of interaction and productivity. Gone are the days of static PDFs that you can only read and scroll through. With AI-powered PDF chat tools, you can now have a conversation with your documents, ask questions, and get instant answers. ... [Read More]
Source: ventsmagazine.com
May 3rd, 2024 - on the impact of thought leadership has thrown this staple of many B2B marketing campaigns back into the spotlight this spring. exerts a big influence on sales decisions. An overwhelming majority — nine in 10 decision makers or C-suite executives — are "moderately" or "very likely" to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership. Other findings include its effects on retention: It ... [Read More]
Source: cmswire.com
May 2nd, 2024 - What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognise the critical role that strategic, data-driven customer engagement plays in their company's success. The Challenge of Getting High-Quality Traffic The explosion of systems and platforms means that the digital landscape is crowded ... [Read More]
Source: customerthink.com
May 2nd, 2024 - By embracing digital marketing strategies, law firms can position themselves for long-term success in an increasingly competitive market, and secure their success in the future. In the fast-paced digital landscape, it is more important now that ever before to have an in-house digital marketing team to promote your business. Whether you were injured in a slip and fall, rear-end collision , or are a victim of premises liability, you likely have sought help through various search engines, ... [Read More]
Source: legalreader.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm