On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 19th, 2026 - Old-school infrastructure can't keep up with AI, so smart teams are breaking it into modular pieces that AI agents can reassemble on the fly. I'm not normally fond of year-end technology retrospectives, but 2025 was indeed a year of quantum leaps in the art of the possible and it has filled us all with measured optimism paired with some healthy and well-earned skepticism where AI is concerned. When I put architecture in perspective, I'm inclined to take a longer view of automation in all its ... [Read More]
Source: cio.com
Jan 19th, 2026 - In 2026, businesses that want to succeed can no longer send 'one-size-fits-all' email campaigns to their entire contact list or segment consumers by simple demographics such as gender, age, or location. In fact, data shows that 71% of consumers expect businesses to deliver personalized interactions. Innovative email automation tools, driven by artificial intelligence (AI), can segment consumers based on their actions and inactions, such as clicking a link, searching for a product, leaving a ... [Read More]
Source: securityboulevard.com
Jan 19th, 2026 - Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth. In MarTech's "MarTechBot explains it all" feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Today's question: How can B2B marketers build long-term buyer momentum by connecting mental availability to buying triggers instead of relying on ... [Read More]
Source: martech.org
Jan 18th, 2026 - More than eight years into the modern era of artificial intelligence, the industry has moved past the awe of generative AI 1.0. The novelty is gone and in its place is scrutiny. Enterprises are less impressed by demos and more impatient about outcomes. Market watchers are increasingly skeptical about vague narratives, and the commentary has shifted from "Look what AI can do" to "Show me the money, give me visibility and control." This dynamic is backstopped by our central premise that the ... [Read More]
Source: siliconangle.com
Jan 18th, 2026 - : The best free AI courses and certificates for upskilling in 2026 - and I've tried them all I've worked with AI for decades and have a master's degree in education. Here are the top free AI courses online that I recommend - and why. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Generative AI is an astonishing technology that's not only here to stay but promises to impact all sectors of work and business. It's already made unprecedented inroads into our daily lives ... [Read More]
Source: zdnet.com
Jan 16th, 2026 - Attracting qualified candidates today is harder than it looks. Between managing job postings, tracking engagement across multiple channels, nurturing talent pools, and maintaining a consistent employer brand, the recruitment process can quickly become complex, even for seasoned talent acquisition teams. While I don't work as a recruiter myself, I've spent months analyzing how hiring teams use recruitment marketing tools by digging through hundreds of G2 reviews and speaking with talent leaders ... [Read More]
Source: learn.g2.com
Jan 16th, 2026 - This blog summarizes the key points from a recent article from David McGeough at Scorebuddy, where he explores what conversation intelligence software is, how it supports quality assurance, and what to consider when evaluating a solution. Modern contact centres generate vast amounts of conversational data, far beyond call recordings and after-call surveys. Each interaction contains signals about customer expectations, agent effectiveness, compliance, and service quality. However, much of this ... [Read More]
Source: callcentrehelper.com
Jan 15th, 2026 - Search no longer begins with a list of links — and in many cases, it doesn't end with one either. Today, answers on search engines show up fully formed — summarized, confident, and citation-backed — long before a buyer ever reaches a website. The instinctive response to AI Overviews (AIO) has been traffic anxiety. But declining clicks are merely a symptom. The real threat is exclusion from the narrative itself. When AI explains what your product category is, breaks down ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm