On the Importance of Content …
Artificial Intelligence and Content Marketing
Feb 3rd, 2026 - Video has quietly become one of the most important tools in my day-to-day work as a marketer. Best video communication software solutions help me walk teammates through campaigns, share asynchronous updates, and explain ideas to clients when a long message just won't cut it. When the goal is clarity, "let me show you" almost always works better than another meeting on the calendar. The challenge isn't deciding whether to use video; it's choosing the right tool. In a large organization, I've ... [Read More]
Source: learn.g2.com
Feb 3rd, 2026 - AI models are becoming cheap and interchangeable; if you're still betting on tools instead of workflows, data and people, you're running behind. The global economy has already moved past the great AI experiment of 2023–2024. Until 2022, AI was just a buzzword and was limited to individual adoption. But by 2025, AI tools will have become an integrated part of our daily lives in some form. We are using AI to polish our emails, suggestions on social platforms, to develop images, summaries of ... [Read More]
Source: cio.com
Feb 3rd, 2026 - In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help. For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because ... [Read More]
Source: martech.org
Feb 3rd, 2026 - Fresh year, fresh start! Consider this your guide to the most significant law firm marketing trends 2026 has in store. 10 Law Firm Marketing Trends for 2026 Shifting client expectations. Search algorithms that seem to change overnight. New rules for data collection and privacy. The marketing landscape for law firms and legal professionals is changing faster than ever — so much so that the strategies that worked last year may not deliver the same results in 2026. Content marketing ... [Read More]
Source: attorneyatwork.com
Feb 3rd, 2026 - If you work in customer experience, marketing, or product, you already know customer journeys aren't linear. People bounce between channels, switch devices, drop off without warning, and return when it's convenient for them. The real challenge isn't collecting more data, but connecting the dots across touchpoints and figuring out what actually drives conversion, retention, and loyalty. That's where customer journey analytics comes in. But not every platform delivers the same level of ... [Read More]
Source: learn.g2.com
Feb 2nd, 2026 - Seeing a spike in direct traffic you can't explain? It's not a glitch. Here's how to prove AI visibility is driving brand recall — even when you don't get the click. Some brands are seeing direct traffic grow without an obvious cause. A major reason is AI visibility — not because it drives clicks but because it shapes what users remember. When an AI answer mentions a brand, it works more like advertising than search. The user may not visit immediately, but they are far more likely ... [Read More]
Source: martech.org
Feb 2nd, 2026 - What Customer Data Integration Really Means — and Why It's Not Just Aggregation CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on. By unifying data across channels and systems, CDI replaces fragmented views with accurate, real-time customer profiles that support personalization and smarter decisions. API-driven architectures, privacy-first controls and AI-assisted integration help organizations scale responsibly while meeting ... [Read More]
Source: cmswire.com
Jan 29th, 2026 - Rapid shifts in technology, powered by the meteoric rise of AI-enabled workflows, have vaulted marketing operations teams from ticket tacklers to strategic leaders. As workflows become less dependent on manual work and more dependent on technology, the owners of those tools are charged with managing more productivity than ever before. Here's why marketing ops (MOps) has become the most strategic AI role in the organization. From Admins to Architects In the pre-AI era, scaling the output of your ... [Read More]
Source: marketingprofs.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm