On the Importance of Content …
Artificial Intelligence and Content Marketing
Feb 7th, 2026 - Speed has become one of the most critical factors in successful go-to-market execution. In today's hyper-competitive digital economy, the ability to move from idea to launch efficiently is no longer optional—it is a strategic advantage. Product naming, brand positioning, and market readiness now play a central role in shaping early perception, customer trust, and long-term growth. As a result, modern platforms are increasingly adopting AI-powered naming tools to remove friction from early ... [Read More]
Source: ventsmagazine.com
Feb 7th, 2026 - When Kent Ha was laid off from his digital marketing role at Intel last July, he'd been mentally preparing for the possibility that his much of his division's work to Accenture, which it said would use AI to enhance its marketing efforts. "That made it seem even more likely that our group would be hit," said Ha, who's in his 30s and based in Portland, Oregon. Over the past year, I've spoken with dozens of white-collar workers who had recently been laid off — and were left wondering why. ... [Read More]
Source: insider.com
Feb 6th, 2026 - Legacy systems often suffer from messy data and workflows that aren't ready for AI's speed and scale. As enterprises race to adopt AI, many are discovering that experimentation alone isn't enough to deliver real business value. Legacy systems, fragmented data, and outdated architectures continue to limit how far AI initiatives can scale , often stalling promising ideas at the pilot stage. To discover more, Digital Journal spoke with Arun "Rak" Ramchandran, CEO of digital engineering company ... [Read More]
Source: digitaljournal.com
Feb 5th, 2026 - I've been glued to ChatGPT since the day it launched in November 2022. From the innocent days of asking "tell me a joke" to now commanding "help me automate this entire workflow," we've come a long way in three years, and so has the AI chatbot ecosystem. Now it feels like we're drowning in new AI chatbot options. But despite the noise, I've kept coming back to ChatGPT to see if it can still hold its crown. Maybe it's because, for many of us, ChatGPT feels personal at this point, less like a ... [Read More]
Source: learn.g2.com
Feb 3rd, 2026 - In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help. For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because ... [Read More]
Source: martech.org
Feb 3rd, 2026 - Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to accomplish something strategic with a budget that was set without your strategic input. It doesn't have to—and shouldn't—work this way. Done right, the annual planning process is where marketing shows up as a true driver of strategy and growth. To do so requires three shifts. Redefine ... [Read More]
Source: marketingprofs.com
Feb 3rd, 2026 - If you work in customer experience, marketing, or product, you already know customer journeys aren't linear. People bounce between channels, switch devices, drop off without warning, and return when it's convenient for them. The real challenge isn't collecting more data, but connecting the dots across touchpoints and figuring out what actually drives conversion, retention, and loyalty. That's where customer journey analytics comes in. But not every platform delivers the same level of ... [Read More]
Source: learn.g2.com
Feb 2nd, 2026 - Seeing a spike in direct traffic you can't explain? It's not a glitch. Here's how to prove AI visibility is driving brand recall — even when you don't get the click. Some brands are seeing direct traffic grow without an obvious cause. A major reason is AI visibility — not because it drives clicks but because it shapes what users remember. When an AI answer mentions a brand, it works more like advertising than search. The user may not visit immediately, but they are far more likely ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm