On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 19th, 2025 - As we approach 2030, corporate legal departments are standing at the threshold of a major transformation. Artificial intelligence (AI) is no longer a concept confined to e-discovery or document review — it's become a integral part of workflows allowing teams to move from reactive case management to predictive, data-informed decision-making. The next decade will see AI touch every facet of legal work, reshaping how teams intake information, analyze data, and respond to legal demands with ... [Read More]
Source: jdsupra.com
Dec 19th, 2025 - I don't open content analytics software because I'm curious. I open it because someone needs an answer. Did this launch land? Which channel actually carried the distribution? Is the "top performer" doing real work for the business, or just picking up low-intent traffic? After you've used these platforms for a while, you stop evaluating them on what they claim to measure. You evaluate them on how they behave under pressure. Does the reporting hold up when you share it outside your team? Are the ... [Read More]
Source: learn.g2.com
Dec 19th, 2025 - Search Subscribe Home Latest Fortune 500 Finance Tech Leadership Lifestyle Rankings Multimedia AI OpenAI Sam Altman says he's '0%' excited to be CEO of a public company as OpenAI drops hints about an IPO: 'In some ways I think it'd be really annoying' By Sasha Rogelberg Sasha Rogelberg Reporter December 19, 2025, 12:38 PM ET Add us on OpenAI CEO Sam Altman says he is "0%" excited about running a public company. OpenAI may be building up to one of the largest initial public offerings ever, but ... [Read More]
Source: fortune.com
Dec 18th, 2025 - Colgate-Palmolive is pushing enterprise artificial intelligence (AI) beyond chatbots, moving into agentic systems, internal platforms and AI-driven product and materials innovation. The shift reflects how one of the world's largest consumer packaged goods companies is building internal platforms that let employees deploy AI assistants while applying generative models to research and development. Rather than centralizing AI in a single innovation lab, Colgate has built an internal operating ... [Read More]
Source: pymnts.com
Dec 18th, 2025 - People and institutions are grappling with the consequences of AI-written text . Teachers want to know whether students' work reflects their own understanding; consumers want to know whether an advertisement was written by a human or a machine. Writing rules to govern the use of AI-generated content is relatively easy. Enforcing them depends on something much harder : reliably detecting whether a piece of text was generated by artificial intelligence. Some studies have investigated whether ... [Read More]
Source: theconversation.com
Dec 17th, 2025 - How serious marketing teams are using AI to move faster without cutting corners. Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of clear fixes to everyday bottlenecks that slow teams down and drive costs up. This article breaks down four problems that marketers face right now and how AI is ... [Read More]
Source: martech.org
Dec 16th, 2025 - What if your brand's biggest competitor isn't another company — but the AI answer that appears and quietly pushes you off the list? Buyers are no longer typing queries into Google or scrolling through websites. They're asking AI agents and answer engines for buying advice. The surprising part? AI isn't basing those recommendations on your campaigns or your content calendar. It doesn't distinguish between a Forbes byline and a product page, between a G2 review and an analyst report. It ... [Read More]
Source: learn.g2.com
Dec 16th, 2025 - Platform selection fails when people, processes and integrations are ignored. Here's how to choose smarter. Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing automation platform — has never been more complicated. There are thousands of tools on the market, many offering overlapping capabilities and similar feature sets. ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm