On the Importance of Content …
Artificial Intelligence and Content Marketing
Jun 16th, 2025 - Remember when the biggest PR crisis was a typo in a press release? Those days feel charmingly quaint now that we're in a world where AI can write your entire communications strategy. Between AI revolutionizing how we create content, social media becoming the primary news source, and employees turning into unofficial brand ambassadors, today's communications professionals need to be part strategist, part technologist, and part fortune teller. It's not just me saying this; industry leaders ... [Read More]
Source: learn.g2.com
Jun 16th, 2025 - You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. In MarTech's "MarTechBot explains it all" feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves? As organic search traffic evolves and begins to give way to large language models (LLMs) and ... [Read More]
Source: martech.org
Jun 16th, 2025 - At Cannes Lions, the health tech company's insight chief, Fenny Léautier, laid out a vision for marketing that prioritizes human impact, powered by AI and precision-tested creativity. The consumer electronics category is increasingly obsessed with speed, scale and short-term gains, but Philips is doubling down on something more fundamental – making people's lives better. That, according to its personal health division's global senior director of consumer insights, Fenny ... [Read More]
Source: thedrum.com
Jun 16th, 2025 - The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search. For years, Google has effectively been the sole gatekeeper to online advertising, determining which brands get seen and which get lost in the noise. That paradigm is slowly but surely starting to shift, as people increasingly turn to AI chatbots like ChatGPT to find information online. Brands are having to adjust their marketing ... [Read More]
Source: zdnet.com
Jun 16th, 2025 - Marketing leaders don't need to code — but they do need to understand how site speed, metadata and AI-driven search shape visibility and CX. Marketing leaders are increasingly involved in backend decisions that affect performance, visibility and customer experience. Tools like ChatGPT prioritize structured, readable content over traditional SEO signals. Content, data and tech roles need to work closely to deliver results. Today, chief marketing officers are doing more than managing brand ... [Read More]
Source: cmswire.com
Jun 12th, 2025 - Need to make a dinner reservation or change your flight? Now AI agents can do that for you. This episode of Uncanny Valley looks into what Sam Altman calls "the next giant breakthrough." In the past six months, OpenAI, Anthropic, Google, and others have released web-browsing agents that are designed to complete tasks independently, with only minimal input from humans. OpenAI CEO Sam Altman has even called AI agents "the next giant breakthrough." On today's episode, we'll dive into what ... [Read More]
Source: wired.com
Jun 12th, 2025 - Whether browsing for a new recipe or putting together a presentation deck for work, we utilize AI chatbots like Perplexity or Gemini en masse to complete our personal and professional tasks. That's the current state of AI chatbots that can talk, converse, and assist others like real human beings. Now, AI chatbots can simulate emotions and sentiments, analyze academic papers and complex articles, and also become full-blown research assistants or data visualizers. After spending a lot ... [Read More]
Source: learn.g2.com
Jun 11th, 2025 - We are living through a tech revolution. New technologies are emerging faster than ever before and the existing ones are being innovated to meet the growing needs of modern businesses. Among some of the latest technologies is generative AI — the powerful, revolutionary subtype of artificial intelligence. and changed the way the world works, with marketing being the one field benefiting the most from the evolving technology. now use GenAI tools. There are many tactics in a modern ... [Read More]
Source: cmswire.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm