On the Importance of Content …
Artificial Intelligence and Content Marketing
Jul 13th, 2025 - PwC's AI chief explains how forward-thinking leaders are preparing their people and processes for this unprecedented transformation. Business is on a never-ending quest to boost efficiency, cut costs, and increase productivity. Some of the earliest known businesses -- ancient Mesopotamian traders -- inspired the invention of writing. (Record keeping -- now that's a competitive advantage!) Similar needs have existed in every economic period. The big difference now is that AI technology can ... [Read More]
Source: zdnet.com
Jul 11th, 2025 - AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought. Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new leads. It's your moment. You're a star. But wait. The valuable content you created is already gathering dust. No one planned for repurposing, no one clearly owns the ... [Read More]
Source: martech.org
Jul 11th, 2025 - It's tough to be heard online. But learning fast tips can make your small, medium or large business stand out and get noticed in the noisy market. Indeed, the internet is bombarded with a lot of information, and being online isn't enough to get the attention of the people you want to reach. As a result, you, as a business, might always be looking for good ways to spread your business, earn trust, and ultimately boost growth. Historically, marketers use press releases as powerful ... [Read More]
Source: ventsmagazine.com
Jul 10th, 2025 - In a world where trends can shift overnight, creativity can't afford to be slow or complicated. Creators need access to intuitive, flexible tools that can match their pace and help them get their ideas out into the open. Since Picsart was founded in 2011, it has quickly grown from a photo editing app to an all-in-one creative powerhouse. As technology has advanced, this AI-powered companion has continued to evolve alongside its users. In 2024, the Picsart community generated over 7.5bn images, ... [Read More]
Source: thedrum.com
Jul 10th, 2025 - AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google's Chief Executive Officer, insists that AIOs send traffic to a wider set of websites. However, there is palpable fear among marketers and publishers, with reports of declining click-through rates (CTR). After analyzing conflicting studies and talking to search engine optimization (SEO) professionals, I believe the truth, as it often is, is far more nuanced. This isn't a traffic apocalypse as some ... [Read More]
Source: learn.g2.com
Jul 10th, 2025 - Self-service help is your frontline CX. If the content's wrong, trust evaporates—and so do your customers. Outdated or confusing help content can quickly erode customer trust and loyalty, especially in highly competitive industries. Technical writers and content architects are essential for creating clear, accurate and well-structured customer support information. Ongoing knowledge management helps content stay current and useful, and it prevents costly customer experience failures. I was ... [Read More]
Source: cmswire.com
Jul 10th, 2025 - At Snowflake, we've seen how our AI tools are transforming outcomes for our customers. From saving 4,000 hours a year on manual email intake to treating more patients in emergency rooms to saving 75% of costs , AI in Snowflake is making a real impact on businesses around the world. That same transformative power is at work within Snowflake, too. In this article, we dive into how Snowflake's account-based marketing (ABM) team is using Snowflake AI tools to drive significant improvements in how ... [Read More]
Source: marketingprofs.com
Jul 9th, 2025 - The top marketing job is no longer just creative. It's analytical, cross-functional — and central to business strategy. The chief marketing officer now leads not just branding but data, customer experience and cross-team strategy. CMOs must combine data insights with creative storytelling to connect with customers and guide marketing decisions. Modern CMOs act as strategic leaders who unify marketing, sales and customer success to drive business growth. The role of the chief marketing ... [Read More]
Source: cmswire.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm