On the Importance of Content …

Artificial Intelligence and Content Marketing


Data Insights Ben Waters Analytics Analysts Tools
- Ben Waters, trader , is an experienced portfolio manager who is astute in managing and taking on reasonable risk to achieve outsized returns. This article will look at data analytics and how the increasing integration of AI is helping to speed up processes, reduce costs and enhance decision-making. AI is transforming the way that businesses analyse data – as Benjamin Waters, trader can attest – enabling them to process vast troves of information infinitely more quickly. AI is ... [Read More]


Chatgpt Openai Users Gpt Model Openai's
- Topics More from TechCrunch ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. for its generative AI offering, Apple Intelligence, GPT-4o with voice capabilities, and the highly-anticipated launch of its OpenAI also faced its share of internal drama, including the ... [Read More]


Customer Customers Experiences Contact Contact Centres Centres
- AI is quickly becoming a central enabler of exceptional customer experiences – promising to deliver precisely what customers have always valued most: fast resolution, knowledgeable agents, and effortless experiences. We've put the spotlight on our latest research around customer priorities and AI adoption in contact centres – alongside expert commentary from – to find out if AI really is the "silver bullet" to achieving customer happiness. What Customers Really Value shows ... [Read More]


Search Shopping Brands Google Product People
- The holiday shopping season is here. Will consumers ask AI to be their Santa? It's more possible than ever after a series of rollouts this year have brought shopping features directly into AI platforms. The latest, announced yesterday, is OpenAI's launch of a new "shopping research" feature within the ChatGPT app that asks questions about budget, style, and use cases to deliver users a "personalised buying guide", just in time for the Black Friday weekend. It builds on OpenAI's previous ... [Read More]

Source: vogue.com

Content Signals Llms Traffic Updates Dates
- LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Your best-performing article from last year just disappeared from ChatGPT's results. The one that took three weeks to research, ranked in the top three for your core keyword and drove 40% of your demo requests last quarter. A competitor published something similar two weeks ago. Now their post shows up in AI-generated answers. Yours doesn't exist. This ... [Read More]

Source: martech.org

Client Firms Clients Business Value Work
- The Bottom Line Whether generative artificial intelligence accelerates growth or erodes profit depends on the degree to which law firm leaders integrate two disciplines that have too often operated in silos: business development and legal spend data analytics. An AI strategy that omits either discipline is incomplete, but a strategy that integrates both can spur a competitive advantage. Client-Facing Value Proposition Clients want outcomes—faster closings, clearer risk assessments, and ... [Read More]


Customer Marketing Data Marketers Mcp Automation
- The company announced its new Model Context Protocol (MCP) Server on November 19, 2025, positioning it as an open-source access layer for its AI Intelligence Suite. Company leadership the server connects tools like Cursor, Claude Code and Claude Desktop to Iterable for governed, real-time actions. , the MCP functionality enables technical marketers to translate natural-language prompts into platform updates, accelerating campaign creation, optimization and auditing. Iterable cited reduced ... [Read More]

Source: cmswire.com

- Without consistent reinforcement, sales training initiatives fade from memory within weeks. When used as part of a larger structured learning journey, AI coaching changes the equation by providing continuous, personalized feedback that makes skills stick and evolve beyond the initial training event. After all, many of the skills we practice in sales seem simple, but they are far from simplistic and require continuous practice and refinement—the gap between knowing what to do and actually ... [Read More]


– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]


– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]