On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 14th, 2026 - Want to scale marketing performance? Agentic AI helps you move faster, think smarter and turn automation into real advantage The buzz around AI in marketing has finally settled into something more useful. We've moved past the initial excitement over generative images and into a more grounded, practical phase — one focused on transformation and leveraging data more effectively. And right now, a new chapter is opening up: agentic AI. Unlike traditional AI, which works in a straightforward ... [Read More]
Source: martech.org
Lynx Analytics Introduces Lumen, an Agentic AI Framework to Improve Decision-Making in Life Sciences
Jan 14th, 2026 - announced Lumen, a specialized Agentic AI framework designed to help pharmaceutical and biotech organizations generate strategic, decision-ready insights from complex scientific and commercial information. Built specifically for life sciences workflows, Lumen enables companies to deploy AI agents across a wide range of real-world use cases — from rapidly distilling lengthy clinical or market research documents, to generating dynamic HCP personas and personalized engagement strategies, to ... [Read More]
Source: aithority.com
Jan 13th, 2026 - Top-level actions include giving agents the right amount of freedom and rethinking traditional ROI. Industry leaders share their own experiences. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Excitement about AI agents may seem over the top, but remember: It takes work and planning on the ground to make these tools productive. Top-level actions include giving agents freedom, but not too much freedom, while also rethinking traditional return-on-investment ... [Read More]
Source: zdnet.com
Jan 13th, 2026 - As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive. AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely on generative AI systems, including AI summaries and LLM chatbots , to learn about brands and related information. As a result, brand perception is easily shaped by these systems, which interpret ... [Read More]
Source: martech.org
Jan 13th, 2026 - High-volume messaging gets ignored, while relevance and clarity earn attention in saturated markets. Using AI for research, segmentation and planning produces campaigns that resonate, convert and support real business outcomes. Generative AI is exacerbating a growing problem in the world of marketing – too much volume. Spray and pray. Throw spaghetti at the wall. Scattershot. Without exception, that's what the phrase describes when marketing teams focus on their activities rather than on ... [Read More]
Source: cmswire.com
Jan 12th, 2026 - This is how to drive business growth and innovation by merging analytics and AI with human understanding and insights. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Industry experts regularly suggest AI is about augmenting talent, not replacing staff . The oft-cited aim is to ensure humans stay in the loop , overseeing and checking the work of AIs and agents in a world of emerging technology. But what does keeping the human in the loop really look like ... [Read More]
Source: zdnet.com
Jan 12th, 2026 - iMini AI's Precise Edit redefines image creation workflows for creators, marketers, and everyday users as a next-generation AI Image Generator. AI image generation has rapidly moved from experimental technology to a widely used production tool across creative, marketing, and e-commerce industries. As adoption has accelerated, expectations have changed. Users no longer evaluate an AI Image Generator solely on how quickly it can generate visuals, but on how effectively those images can be ... [Read More]
Source: aithority.com
Jan 8th, 2026 - Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor outreach to their needs, and drive larger, more predictable deals. But when most teams put ABM advertising into practice, they quickly uncover the messy reality: fragmented data across multiple systems, intent signals that don't tell a full story, unpredictable campaign performance, and platforms that promise sales-marketing alignment yet barely integrate with the CRM or MAP. Across conversations ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm