On the Importance of Content …
Artificial Intelligence and Content Marketing
May 4th, 2024 - Have you ever wished you could have a conversation with a PDF document? Well, thanks to advancements in artificial intelligence (AI), now you can! Now, we'll explore the top seven AI tools that allow you to chat or Talk to PDFs with AI and unlock a whole new level of interaction and productivity. Gone are the days of static PDFs that you can only read and scroll through. With AI-powered PDF chat tools, you can now have a conversation with your documents, ask questions, and get instant answers. ... [Read More]
Source: ventsmagazine.com
May 4th, 2024 - Hallucinations — the lies generative AI models tell, basically — are a big problem for businesses looking to integrate the technology into their operations. Because models have no real intelligence and are simply predicting words, images, speech, music and other data according to a private schema , they sometimes get it wrong. Very wrong. In a recent piece in The Wall Street Journal, a recounts an instance where Microsoft's generative AI invented meeting attendees and implied that ... [Read More]
Source: techcrunch.com
May 3rd, 2024 - Generative AI tools enable a small team of marketers to compete effectively with larger, better resourced competitors. Five key strategies should be employed to build or remake an effective marketing capability in the age of AI, including adherence to basic marketing principles. Generative AI has only been widely available for around 18 months, but it is already remaking many business functions, from finance to human resource to marketing. To keep up, marketers must embrace this new capability ... [Read More]
Source: cmswire.com
May 3rd, 2024 - Navigating marketing for your small business while staying on top of day-to-day operations can be overwhelming. Luckily, Erica Spitzley and Cassie Tucker, hosts of the Marketing Happy Hour podcast, are here to help. Every week, the pair speaks to a new figure in the marketing world about strategies and techniques businesses can use to optimize their brands. In an increasingly digital world, one of the biggest obstacles business owners face is knowing how and when to post on social media . ... [Read More]
Source: entrepreneur.com
May 3rd, 2024 - on the impact of thought leadership has thrown this staple of many B2B marketing campaigns back into the spotlight this spring. exerts a big influence on sales decisions. An overwhelming majority — nine in 10 decision makers or C-suite executives — are "moderately" or "very likely" to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership. Other findings include its effects on retention: It ... [Read More]
Source: cmswire.com
May 2nd, 2024 - In the ever-changing world of business, making effective marketing decisions is key to continued growth and success. This article offers insights from industry experts on their powerful marketing strategies and what propelled their businesses to new heights. Community Engagement "Engaging with your community is similar to tending a garden. By attending to the needs and interests of those around you, you create a solid foundation for future growth. This process includes actively ... [Read More]
Source: dmnews.com
May 2nd, 2024 - By embracing digital marketing strategies, law firms can position themselves for long-term success in an increasingly competitive market, and secure their success in the future. In the fast-paced digital landscape, it is more important now that ever before to have an in-house digital marketing team to promote your business. Whether you were injured in a slip and fall, rear-end collision , or are a victim of premises liability, you likely have sought help through various search engines, ... [Read More]
Source: legalreader.com
May 2nd, 2024 - Ed. note: This is part of a series detailing Gen AI's impact on the legal profession from our friends at Thomson Reuters. For a further deep dive on Gen AI, download the The Business Case for AI At Your Law Firm here. Law firms of all sizes have an opportunity to adjust the way they work with generative AI. Generative AI can help all legal professionals stretch their idea of what technology can do and create important opportunities for growth. What is generative AI? Generative AI is ... [Read More]
Source: abovethelaw.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm