On the Importance of Content …
Artificial Intelligence and Content Marketing
Jun 27th, 2025 - A URL Shortener transforms lengthy, complex web addresses into concise, shareable links, enhancing both functionality and aesthetics. The process of URL shorten is vital for improving user experience, tracking performance, and boosting branding efforts. This guide explores why using a URL Shortener is essential and how platforms like adpanel.com can support this process effectively. URL shorten simplifies long links, making them easier to share across platforms like social media, emails, ... [Read More]
Source: ventsmagazine.com
Jun 27th, 2025 - Jurgen Hekkink, Head of Product Marketing at AnywhereNow, discusses how businesses are leveraging AI to enhance service quality, increase employee satisfaction and improve operational efficiency. Artificial intelligence is fundamentally reshaping the customer experience landscape, enabling brands to deliver faster, smarter, and more personalised interactions at every touchpoint. AI assists organisations in quickly resolving issues through virtual agents, providing dynamic recommendations, and ... [Read More]
Source: callcentrehelper.com
Jun 27th, 2025 - The era of rinse-and-repeat SEO is over. Blog posts are competing with really smart bots, and video content isn't just a fun little side project; it's becoming increasingly necessary to keep your strategy fresh. We chatted with Amy Lecza, Director of Content Marketing and SEO at Toast , to discuss the shifts she saw coming and how she's leading the charge to adapt. In this conversation, she breaks down exactly what's working, what's not, and what content teams need to be doing right now ... [Read More]
Source: learn.g2.com
Jun 26th, 2025 - N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact. As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing's strategic role and compromises ... [Read More]
Source: martech.org
Jun 26th, 2025 - No Looking Back: Transforming Audit with Artificial Intelligence Additional resources Five Ways that IT Auditors Can Put AI to Good Use The success auditors have in leveraging artificial intelligence is dependent upon balancing the technological capabilities with sound governance, clear objectives and a thorough understanding of audit standards. Why IT Auditors Need AAIA: Addressing AI Challenges in Audit The new ISACA Advanced in AI Audit (AAIA) credential equips auditors for a changing ... [Read More]
Source: isaca.org
Jun 26th, 2025 - "LBM Talks" hosts top professionals from different sectors of the lumber and building material industry to share their expertise, with a heavy emphasis on practical, tactical strategies to help you serve your markets and grow your business. In this episode, Sally is joined by Zach O'Brien, a fellow content marketer and social media manager. Zach is the Founder of Active NorCal , Northern California's Outdoor Magazine, providing news and features on outdoor lifestyles. In addition to ... [Read More]
Source: lbmjournal.com
Jun 25th, 2025 - Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I've attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It's a tricky balance. ... [Read More]
Source: martech.org
Jun 24th, 2025 - We've come through the 'what' whiplash of the creative tech revolution and now we're entering its 'how' stage: how you get the most out of it, now? Here's what you need to know – and why you need to care. Yes, it's here. Yes, it's fast. Yes, it can be brilliant – with caveats and guardrails. And yes, you need to integrate it into your creative workflow now. From genAI to real-time rendering, marketers are grappling with creative tech's potential while tackling fragmented workflows, ... [Read More]
Source: thedrum.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm