On the Importance of Content …
Artificial Intelligence and Content Marketing
Feb 5th, 2026 - As vendor timelines lag, enterprises consider alternate approaches to maintain AI momentum of 1,500 senior IT leaders finds that Enterprise Content Management (ECM) vendor roadmaps are now a near-universal constraint on enterprise AI implementation. Nearly every organization (96.8%) reports that ECM provider roadmaps limit their ability to deploy desired AI use cases. The data shows that execution is not keeping pace with investment. While 40.2% of organizations plan to increase AI budgets, ... [Read More]
Source: aithority.com
Feb 5th, 2026 - Research suggests agentic transformation is becoming the new enterprise standard. Challenges remain, but they can be overcome. Here's how. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Organizations are rapidly adopting autonomous systems . The average enterprise now manages 957 applications -- rising to 1,057 for those furthest along in their agentic AI journey -- with only 27% of these applications currently connected, creating a significant challenge ... [Read More]
Source: zdnet.com
Feb 5th, 2026 - I've been glued to ChatGPT since the day it launched in November 2022. From the innocent days of asking "tell me a joke" to now commanding "help me automate this entire workflow," we've come a long way in three years, and so has the AI chatbot ecosystem. Now it feels like we're drowning in new AI chatbot options. But despite the noise, I've kept coming back to ChatGPT to see if it can still hold its crown. Maybe it's because, for many of us, ChatGPT feels personal at this point, less like a ... [Read More]
Source: learn.g2.com
Feb 5th, 2026 - Inside CoCounsel Legal: The human intelligence behind AI innovation Meet two experts who engineer reliability into every AI output at Thomson Reuters Highlights Professional-grade AI balances cutting-edge innovation with accuracy standards demanded by legal practice. Agentic AI systems represent the next generation, offering autonomous decision-making within user-controlled parameters. When a legal professional uses AI to draft a brief or analyze research for a case, the hours of work ... [Read More]
Source: legal.thomsonreuters.com
Feb 4th, 2026 - Websites have been the cornerstones of the internet economy for years. In the new age of AI, however, many are questioning if this still rings true. With organic traffic decreasing by up to 64 percent , a new AI browser launching every day, and consumers increasingly handling their needs through AI chat interfaces, brands are looking at their online presences through fresh eyes. Consumers have fewer reasons to leave their favorite LLMs to browse, research, and even purchase new products. This ... [Read More]
Source: marketingprofs.com
Feb 3rd, 2026 - If you work in customer experience, marketing, or product, you already know customer journeys aren't linear. People bounce between channels, switch devices, drop off without warning, and return when it's convenient for them. The real challenge isn't collecting more data, but connecting the dots across touchpoints and figuring out what actually drives conversion, retention, and loyalty. That's where customer journey analytics comes in. But not every platform delivers the same level of ... [Read More]
Source: learn.g2.com
Feb 3rd, 2026 - Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to accomplish something strategic with a budget that was set without your strategic input. It doesn't have to—and shouldn't—work this way. Done right, the annual planning process is where marketing shows up as a true driver of strategy and growth. To do so requires three shifts. Redefine ... [Read More]
Source: marketingprofs.com
Feb 3rd, 2026 - In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help. For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm