On the Importance of Content …
Artificial Intelligence and Content Marketing
Oct 21st, 2025 - Enterprises can no longer let customer service be an afterthought. Better use of data and AI can improve after-sales experiences — but staffing remains a vital need. For years, many providers of technology tools and services — and a fair share of industry analysts and consultants — have talked about how effective their offerings can be at enhancing customer service. And yet, examples abound of poor service for both business and consumer customers: long wait times for support, ... [Read More]
Source: cio.com
Oct 21st, 2025 - Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers' attention and drives results. A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they surfaced, addressed concerns proactively and explained complex features in plain language. By the end of that call, I had a list of seven recurring questions — the same ones our prospects were likely ... [Read More]
Source: martech.org
Oct 21st, 2025 - Omaha Public Schools convened an AI work group, Westside Community Schools is training teachers and students, and Bellevue Public Schools are getting teachers and students started on using AI for basic tasks. (TNS) — Westside Community Schools Superintendent Mike Lucas remembers past debates over whether students should use calculators and the Internet. Now, he sees a similar debate happening around artificial intelligence. Instead of resisting the technology, Westside is focused on ... [Read More]
Source: govtech.com
Oct 21st, 2025 - Kantar 's latest media data is a wake-up call for marketers: they are not their audience. As 2026 planning kicks in, it's time to burst the think bubble, spot the gaps, and seize opportunities to better connect with consumers. Consumers are not marketers. Again: consumers are not marketers. Why repeat? Because findings from 's annual global ad equity study suggest marketers need to be reminded not to conflate their own experiences with consumer truths. Media Reactions 2025 – the annual ... [Read More]
Source: thedrum.com
Oct 21st, 2025 - Tuesday, October 21, 2025 Marketing Automation with LLMs: Smart Tools & Ethical Boundaries LLM The marketing sector is being witnessed reshaping drastically with the rise of large language models (LLMs), which is AI systems that can read, understand as well as generate human-like language. The models unlock new levels of personalization and efficiency when integrated into marketing automation. However, it is important to note that more responsibility comes with great power. Let us explore here ... [Read More]
Source: techiexpert.com
Oct 20th, 2025 - Agentic AI: From statistical patterns to strategic partners Why agentic AI represents a fundamental shift for legal professionals Highlights Agentic AI systems, with their ability to perform intricate reasoning and manage workflows, present significant risks including the potential for data fabrication. Mitigating these risks requires robust safeguards such as human oversight, verification protocols, and transparent audit trails to ensure the ethical accuracy required in law. Unlike traditional ... [Read More]
Source: legal.thomsonreuters.com
Oct 20th, 2025 - The behavior of B2B buyers today varies drastically from how it used to be. Rather than looking to salespeople to lead them through their buyer journey, they often research and purchase products and services independently, without ever talking to a sales rep. This shift in habits signals the need for a subsequent change in how B2B salespeople approach their more self-sufficient customers. Sales leaders need to switch it up. Instead of having a buyer come meet you for information, you should ... [Read More]
Source: forbes.com
Oct 20th, 2025 - AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI. The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google's AI Overviews are transforming how information is discovered and consumed — reshaping the pathways between brands and buyers. For B2B marketers, this moment brings both complexity and opportunity. The familiar ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm