On the Importance of Content …
Artificial Intelligence and Content Marketing
Sep 1st, 2025 - It is hyped as the autonomous assistant that will transform marketing, but in the second of our 'Breaking Bad (Data Habits)' roundtable series, agency experts say it's still more pressure than performance – and stress why humans, culture and talent remain at the core of data-driven decision-making. Agentic AI has been hailed as the next revolution in marketing: systems that don't just process information but act on it, autonomously. Think always-on assistants crunching the numbers, ... [Read More]
Source: thedrum.com
Sep 1st, 2025 - AI is rewriting the playbook for businesses, and it's reshaping market winners and losers in real time. The next several years may well decide which companies survive and which get squeezed based on who can keep up with the pace of change. When cloud computing transformed the tech world, it took a decade to reach mass adoption. Gen AI achieved the same scale in just a year, and Agentic AI, poised to become mainstream next year, is setting a new benchmark, already boasting a 50% adoption rate ... [Read More]
Source: entrepreneur.com
Sep 1st, 2025 - Brand consistency is often underestimated, yet it has a measurable impact on business performance. A digital marketing expert tells Digital Journal why consistent branding goes beyond logos to unify messaging, visuals, and customer experience. Matthew Bertram provides practical tips and a checklist for companies aiming to align their brand ecosystem and stand out in today's competitive landscape. His overall message is that consistent branding is a business imperative. In today's fragmented ... [Read More]
Source: digitaljournal.com
Sep 1st, 2025 - Founders' takes: AI isn't the end of developers — it's their evolution Steven Kleinveld, founder of Skylark, explains why developers need to embrace AI Founders' takes is a new series featuring expert insights from tech leaders transforming industries with artificial intelligence. In this edition, Steven Kleinveld, founder of applied AI lab Skylark , argues that vibe coding won't replace developers — it'll upgrade them. There's been a lot of talk lately that AI is going to ... [Read More]
Source: thenextweb.com
Aug 29th, 2025 - If you've scrolled LinkedIn lately, you may think every company has cracked the code on using AI in customer engagement. Bots, automation, and personalization — the buzzwords stack up fast, but how many are seeing tangible results? Anyone who's spent even a day managing customer journeys knows reality is far more nuanced. Yes, smart automation can reduce repetitive tasks, predictive scoring can identify opportunities, and personalized messaging can grab customer attention (sometimes ... [Read More]
Source: learn.g2.com
Aug 28th, 2025 - Discover how email marketing works, why it's so effective, and how to build campaigns that grow your audience, nurture leads, and drive conversions. Email marketing allows you to send targeted messages directly to your audience. No algorithms. No rented platforms. Just your message in your audience's inbox. The catch? To do it well, you need to respect permission-based marketing, learn how to segment audiences, and master automation. In this article, we cover what email ... [Read More]
Source: martech.org
Aug 28th, 2025 - Just having a good product or service isn't enough to grow your business. People now need to find you, trust you, and choose you over the competitor. That's where digital marketing makes all the difference. With the right approach, businesses can move from simply being noticed online to actually driving real sales. 1. Getting Your Business Seen The first step to selling is visibility. Whether it's through SEO, social media, or online ads digital marketing makes sure your brand shows up when ... [Read More]
Source: customerthink.com
Aug 27th, 2025 - Wednesday, August 27, 2025 Short-Form Video Trends: How Reels and Shorts Are Driving Engagement Short-form video is gradually becoming the backbone of digital content consumption. Yes, it is now just a passing trend now. Some authentic studies reveal that short-form videos will account for 82% of global internet traffic. It is further revealed that 90% of consumers watch the short-form videos daily on their smartphones. The numbers are staggering, but of course not surprising considering the ... [Read More]
Source: techiexpert.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm