On the Importance of Content …
Artificial Intelligence and Content Marketing
Oct 1st, 2025 - In my last post , I argued that many of the criticisms of the 4Ps model of the marketing mix are unfounded because they are based on a flawed understanding of the model. To support my argument, I used several quotations from E. Jerome McCarthy's 1960 textbook, Basic Marketing: A Managerial Approach (Richard D. Irwin, Inc., 1960). McCarthy was the developer of the 4Ps model, and he introduced it in his 1960 textbook. As I read McCarthy's book, I was struck by how relevant the core ... [Read More]
Source: customerthink.com
Oct 1st, 2025 - AI makes it easier than ever for employees to do tech-heavy work on their own — but companies still need guardrails to stay safe. For years, IT self-service — the practice of allowing users to complete tasks for themselves, without having to ask staff for help — has been an important part of strategies for making IT operations more efficient and scalable, while also enhancing user productivity. Now, thanks to AI technology, it has become easier than ever to implement ... [Read More]
Source: cio.com
Sep 30th, 2025 - While some organizations thrive amid constant market upheaval, others struggle to adapt quickly enough to remain competitive, often due to unexamined assumptions and inadequate preparation for technological and strategic shifts. Jim DeLoach of Protiviti presents a framework of strategic questions across five domains — from business model evolution to AI governance — that leaders can use to honestly assess their organization's disruption readiness and competitive positioning. ... [Read More]
Source: corporatecomplianceinsights.com
Sep 30th, 2025 - A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective. There are as many ways to ruin a content plan as there are to create one. Most mishaps aren't the fault of the planners or writers but of our human need for novelty. When we chase trends or lose sight of the ultimate goal, we end up reacting to one-off ideas that don't fit. Below are nine common mistakes content marketing teams make and how to ... [Read More]
Source: martech.org
Sep 30th, 2025 - Topics More from TechCrunch ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. for its generative AI offering, Apple Intelligence, GPT-4o with voice capabilities, and the highly-anticipated launch of its OpenAI also faced its share of internal drama, including the ... [Read More]
Source: techcrunch.com
Sep 30th, 2025 - Voice AI is already embedded in daily life, with new applications set to drive business growth and enhance CX. Editor's note: Part 1 of this three-part series on and the technologies behind it. Now, Part 2 accelerating that growth and how it's being used in different verticals. In Part 3 today, we assemble market visions on where the voice AI market will take us over the next 10 years, including exhilarating ideas the author hadn't thought of. This portion is indeed the fun part. When we ... [Read More]
Source: cmswire.com
Sep 30th, 2025 - AI is giving us hours back each week — but unless companies rethink workflows, much of that time just slips through the cracks. In the age of AI-powered productivity tools — from digital assistants and copilots to dialogue-based systems such as ChatGPT — it stands to reason that we are on the cusp of a revolution in the world of work. These tools are designed to help us create content faster, communicate more efficiently, and solve problems more intelligently. But as many ... [Read More]
Source: cio.com
Sep 29th, 2025 - Kevin McNulty at Talkdesk explores how to define sentiment analysis, how it works, and how it can enhance customer experience strategies. From Twitter/X rants to product reviews to customer support interactions, customer sentiment analysis can extract valuable insights from multiple data sources and inject precision into marketing, sales, and support strategies. At the intersection of linguistics and artificial intelligence (AI), sentiment analysis allows businesses to tap into the emotions, ... [Read More]
Source: callcentrehelper.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm