On the Importance of Content …
Artificial Intelligence and Content Marketing
Feb 22nd, 2026 - This as-told-to essay is based on a conversation with Yilin Zhang, an AI product manager at AI startup Kuse who worked at Meituan for more than three years. It has been edited for length and clarity. Business Insider has verified his employment and academic history. I graduated from Tsinghua University with a master's degree in computer science in 2021 and then joined Meituan — one of China's biggest tech firms — as a product manager. At Meituan, China's platform for local services, ... [Read More]
Source: businessinsider.com
Feb 20th, 2026 - Content Marketing for Fintech Companies How strategic content marketing helps fintech companies educate audiences, navigate regulation, and earn long-term loyalty... In today's fast-paced digital world , fintech companies face the challenge of standing out in a crowded and highly competitive market. One of the most effective ways to build brand awareness, attract potential customers, and foster trust is through content marketing. When done correctly, content marketing can help fintech brands ... [Read More]
Source: we-heart.com
Feb 20th, 2026 - Lead generation remains a core priority for B2B marketers, demand generation teams, and growth leaders accountable for delivering a revenue-ready pipeline and improving acquisition efficiency. As teams move closer to buying decisions for 2026, pressure is rising to convert leads at higher rates, control escalating costs, and ensure lead generation efforts directly support revenue outcomes. When lead quality falls short, the impact is immediate: missed pipeline targets, longer sales cycles, and ... [Read More]
Source: learn.g2.com
Feb 20th, 2026 - AI can crank out insights at lightning speed, but without solid analytics foundations, it just amplifies noise instead of results. AI is accelerating analytics at unprecedented speed. But organizations that mistake AI adoption for analytics capability development are discovering that technology alone does not scale into value. For CIOs, the real differentiator is not AI sophistication, but the strength of the analytics capability that governs how AI is embedded into purposeful decision-making. ... [Read More]
Source: cio.com
Feb 19th, 2026 - Many marketers believe that the marketing function in most companies doesn't have as much influence as it should have. In my last two posts ( here and here ), I discussed why this circumstance developed, and I argued that one of the main causes was the rise of strategy as a business discipline. Over the past five decades, strategy development has become the dominant process senior business leaders use to create their gameplan for success. Developing a complete business strategy requires company ... [Read More]
Source: customerthink.com
Feb 18th, 2026 - I spoke with Sam Bright, VP and GM of Google Play and Developer Ecosystem, about how Gemini's expansion in Android Studio can help human devs do more faster - and better. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways While it may seem that Anthropic's Claude Code has been capturing all of the AI coding attention, enormous development strides are also being made by the other big AI players. Google, for example, has been working hard to expand AI-based development ... [Read More]
Source: zdnet.com
Feb 17th, 2026 - So far, plotting demand generation on the calendar has worked. We have planned quarters, launched campaigns, reviewed performance, and tried to optimize the next cycle. But now this approach is breaking, structurally. In 2026, in an AI-altered space that never sleeps and clicks less, demand gen will no longer be something teams run. It will be something they operate in an always-on mode. Demand today can't always be planned, scheduled, and controlled in advance. Buyers may not always show up ... [Read More]
Source: learn.g2.com
Feb 17th, 2026 - By Ally Akins Marketing and data have always been closely linked. While nearly half of bank marketers now report having a documented data strategy, most still struggle with fragmented systems, limited analytics resources and inconsistent access to timely customer insight. As banks face mounting pressure to personalize engagement and prove marketing ROI, those that succeed aren't simply collecting more data — they're building the governance, skills and cross‑functional ... [Read More]
Source: bankingjournal.aba.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm