On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 26th, 2026 - Human-centricity, sustainability and resilience replace automation-first thinking, reframing workers and customers as strategic value creators—not costs. AI, analytics and automation enable empathy, personalization, and ethical engagement—but only when guided by human judgment and trust. It translates Industry 5.0 values and Marketing 5.0 capabilities into coherent, ethical, emotionally intelligent experiences across customers, employees and society. The rapid evolution of ... [Read More]
Source: cmswire.com
Jan 26th, 2026 - AI Can Go To Meetings For You—But What Are The Tradeoffs? --:-- / --:-- This voice experience is generated by AI. , 1 in 5 workers now use AI tools to automatically generate meeting notes. Even more striking, 30% of employees admit they've skipped meetings altogether, trusting digital assistants to capture what matters while they focus on higher-value work. But the real question isn't whether AI can attend your meetings. It's a question of whether it should and when. While these ... [Read More]
Source: forbes.com
Jan 26th, 2026 - Optimove is tackling what it calls "content chaos" with a new AI agent that automatically generates, tests and optimizes personalized content in real time. , the AI Content Decisioning agent launched Jan. 20 acts as a decisioning layer that continuously determines the most effective content permutation for every customer. The launch follows Optimove's visionary ranking by Gartner in the 2025 Magic Quadrant for Multichannel Marketing Hubs. The agent joins Optimove's OptiGenie AI Decisioning ... [Read More]
Source: cmswire.com
Jan 26th, 2026 - Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value. Marketing organizations are racing to adopt AI while simultaneously trying to contain it. About 76.6% of marketers now have AI policies in place, up from 55.3% just a year earlier, per the Association of National Advertisers ' January 2026 survey (registration required) . Investment is also surging. Nearly 89% plan to increase AI spending, and two-thirds ... [Read More]
Source: martech.org
Jan 26th, 2026 - As companies push employees to use Artificial Intelligence tools to boost efficiency, many organizations are encountering challenges in implementing the technology. According to a new Compliance Week and konaAI survey, the most common obstacles respondents encountered when using AI tools were practical and operational issues tied to existing compliance infrastructure. Of the 193 compliance, ethics, risk, and audit leaders surveyed, problems with data quality or data access were cited as a ... [Read More]
Source: complianceweek.com
Jan 25th, 2026 - Evidence suggests that up-and-coming IT professionals find it tough to secure work in an AI-enabled workplace. Experts suggest these skills can help. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways It's a tough time to be a young person in the job market. Research from Stanford University suggests workers ages 22 to 25 are seeing the steepest declines in employment , especially in fields most exposed to AI-enabled automation . Software engineer jobs for ... [Read More]
Source: zdnet.com
Jan 24th, 2026 - (David Packard, the co-founder and former Chairman and CEO of Hewlett-Packard, once said, "Marketing is too important to be left to the marketing department." This post explains why Packard's view is accurate but why it's also not necessarily an indictment of the marketing function.) A Perceived Loss of Influence There is a widespread perception in the marketing community that the marketing function has been marginalized at many companies, that the influence of the marketing organization is not ... [Read More]
Source: customerthink.com
Jan 22nd, 2026 - Celia Cerdeira at Talkdesk explores how AI knowledge management works and the benefits it brings to modern customer experience teams. AI knowledge management gives organizations the accuracy, speed, and consistency needed to deliver personalized support at scale. Customer experience automation (CXA) makes automation simple, scalable, and secure without sacrificing quality. AI knowledge management is a core building block of CXA, enabling instant access to accurate answers for both agents and ... [Read More]
Source: callcentrehelper.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm