On the Importance of Content …
Artificial Intelligence and Content Marketing
Feb 13th, 2026 - As confidence in AI ROI slips, it's a sign marketers are raising the bar — and getting serious about real business value. Marketers are feeling less confident about proving AI ROI. According to Jasper's "State of AI Marketing in 2026" report, just 41% say they can demonstrate return, down from 49% last year. At first glance, that looks like AI is losing momentum. It's not. The definition of ROI has simply changed. When AI was new, productivity gains and increased output counted as ... [Read More]
Source: martech.org
Feb 12th, 2026 - The speed of AI adoption and fast-moving technology advances complicate efforts to create strong governance practices, experts say. Many organizations deploying AI recognize the need for guardrails, but few have figured out how to build a mature governance model. According to a recent survey from Cisco, three out of four organizations report having a dedicated AI governance process in place, but only 12% describe their efforts as mature. Cisco's 2026 Data and Privacy Benchmark Study suggests ... [Read More]
Source: cio.com
Feb 11th, 2026 - The rapidly advancing sophistication of generative and agentic AI is escalating consumer expectations for personalized, conversational brand interactions in real time and in natural language. By now most consumers expect their brand interactions to be fully connected, meaningful, and secure. One in four customers now turn to AI-powered platforms as their primary source when they search for information, make purchase decisions, or find recommendations—surpassing brand websites and online ... [Read More]
Source: hbr.org
Feb 11th, 2026 - AI agents help businesses stop guessing — linking predictions to actions so teams can move from "what might happen" to "here's what to do." Uncertainty is an integral aspect of business operations. Conventional business intelligence tools can be helpful for historical data reporting, but fail to anticipate future risks and opportunities with accuracy. To develop more effective business and financial strategies, enterprises employ predictive and prescriptive analytics. Predictive analytics ... [Read More]
Source: cio.com
Feb 10th, 2026 - Enterprise marketing teams are drowning in content. Among the pressures to feed every channel, keep SEO rankings alive, and satisfy internal requests for more content, publishing has become a reflex. AI tools have only accelerated the problem, making it easier than ever to produce material that adds little value. The uncomfortable truth is that most enterprise content doesn't work, and much of it isn't even used. Studies show that while marketers have improved alignment between content and ... [Read More]
Source: marketingprofs.com
Feb 10th, 2026 - Let's be real for a second: do we really need another AI tool? My browser tabs are already a chaotic battleground of ChatGPT, Claude, and Gemini. I rely on them daily for creative writing, drafting, brainstorming, vibe coding, and to make memes. But when it comes to finding accurate, real-time facts without the hallucinations, those chatbots sometimes fall short. That is exactly why I keep coming back to Perplexity . I've been using Perplexity AI on and off since it first launched, watching it ... [Read More]
Source: learn.g2.com
Feb 9th, 2026 - The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured. With last week's acquisition of Feedback Intelligence, ActiveCampaign just made a bold bet on where marketing automation is headed next: from static workflows to autonomous systems that can learn, adapt and improve without waiting for human input. At a time when every martech vendor is talking about AI, ActiveCampaign's approach stands out because it's ... [Read More]
Source: martech.org
Feb 9th, 2026 - Zoom explores what AI self-service tools are, the benefits they deliver, and how to track their impact on businesses. We'll also cover how to implement your own AI self-service solution, including the challenges you might face and how to overcome them. Contact centres often find their capacity maxed out, with reps frequently tied up handling routine queries. This leads to longer wait times for customers with more urgent or complex issues. AI self-service tools can offer a solution to this ... [Read More]
Source: callcentrehelper.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm