On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 29th, 2026 - Top-notch data operations are essential for enhanced decision-making, operational efficiency, and fueling AI. Here's how IT leaders are evolving their data management strategies to make the most of their data. Data management is one of the most important functions of IT. It helps ensure the organization's data is accurate, coherent, secure, and accessible to the users who need it, and can enhance decision-making, efficiency, and compliance with data privacy regulations. Indeed, without data ... [Read More]
Source: cio.com
Jan 29th, 2026 - The way people discover information online is quietly but fundamentally changing. Instead of scrolling through links and choosing which article to open, users are increasingly asking large language models to answer directly. Tools like ChatGPT and Perplexity don't send people browsing; they synthesise information from multiple sources and deliver a ready-made response inside the interface. For brands and publishers, this creates a new problem: what does visibility mean when nobody clicks ... [Read More]
Source: thenextweb.com
Jan 29th, 2026 - Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention. Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. — where the market for agentic AI is projected to grow from $2.43 billion in 2025 to $65.25 billion by 2034 — agents are adding value across the marketing funnel, attracting, nurturing and converting leads by ... [Read More]
Source: martech.org
Jan 29th, 2026 - Dubai fashion brands rarely fail because their products lack quality. Instead, failure often stems from the high costs of attention, fierce competition, and the fleeting nature of most campaigns. This year, a rising label broke through the clutter and became a consistent presence in feeds, stories, and daily lifestyle content. That brand was Azari , and its visibility was no accident or a single viral hit. It resulted from a well-organized creator strategy developed and implemented by Yamammi ... [Read More]
Source: ventsmagazine.com
Jan 29th, 2026 - MY TAKE: Transparent vs. opaque — edit Claude's personalized memory, or trust ChatGPT's blindly? After two years of daily ChatGPT use, I recently started experimenting with Claude, Anthropic's competing AI assistant. Claude is four to five times slower generating responses. But something emerged that matters more than speed: I discovered I had no idea what ChatGPT actually knows about me. This isn't a theoretical concern. Millions of professionals now use AI assistants for everything from ... [Read More]
Source: securityboulevard.com
Jan 28th, 2026 - Last chance to save on Digiday Publishing Summit passes is February 9 This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series → Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final ... [Read More]
Source: digiday.com
Jan 27th, 2026 - Celia Cerdeira at Talkdesk explores what customer perception is, the factors that shape it, and practical ways brands can improve it over time. Customer perception plays a defining role in how effectively a brand can attract, serve, and retain its customers. 73% of customers consider experience a key factor in purchasing decisions, and nearly one in three consumers have stopped buying from a brand due to poor customer experience. When customers view a brand as trustworthy, responsive, and easy ... [Read More]
Source: callcentrehelper.com
Jan 27th, 2026 - Your marketing strategy is a Ferrari without gas if you don't have a plan for getting the executive committee to let you do it. Marketers learn this early in our careers. We're hired to help grow companies, but to do that, we must engage in a second, invisible job: convincing multiple people at the company to indeed let us do what they hired us to do. This doesn't require you to compromise working relationships or become someone you're not—in fact, it's the opposite. Curiosity and ... [Read More]
Source: marketingprofs.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm