On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 22nd, 2026 - While C-suite leaders say they're investing in agentic AI, the complex enterprise architectures of large organizations often struggle with the tech's demands. Closing the gap requires tech leaders to enhance architectural maturity with focused interventions, and add new capabilities while keeping an eye on technical debt, data quality, and integration. Agentic AI works in a different way than the gen AI tools many enterprises have deployed over the past two years. Where ChatGPT-style assistants ... [Read More]
Source: cio.com
Jan 22nd, 2026 - AI is replacing your website as the first customer touchpoint. Here's why AI visibility is now a data, governance and revenue priority. Your brand is being evaluated, summarized and recommended — or ignored — thousands of times per day by AI systems. For most enterprises, this is happening without visibility , measurement or control. AI is no longer just influencing search results. It is replacing the website as the first — and often only — customer touchpoint. Platforms ... [Read More]
Source: martech.org
Jan 22nd, 2026 - Celia Cerdeira at Talkdesk explores how AI knowledge management works and the benefits it brings to modern customer experience teams. AI knowledge management gives organizations the accuracy, speed, and consistency needed to deliver personalized support at scale. Customer experience automation (CXA) makes automation simple, scalable, and secure without sacrificing quality. AI knowledge management is a core building block of CXA, enabling instant access to accurate answers for both agents and ... [Read More]
Source: callcentrehelper.com
Jan 22nd, 2026 - How Claude Code Is Reshaping Software—and Anthropic WIRED spoke with Boris Cherny, head of Claude Code, about how the viral coding tool is changing the way Anthropic works. Engineers in Silicon Valley have been raving about Anthropic's AI coding tool, Claude Code , for months. But recently, the buzz feels as if it's reached a fever pitch. Earlier this week, I sat down with Boris Cherny, head of Claude Code, to try to understand how the company is meeting this moment. "We built the ... [Read More]
Source: wired.com
Jan 21st, 2026 - Real estate content has exploded across social media platforms, transforming how properties are marketed and how agents build their businesses. Scroll through Instagram, TikTok, or YouTube and you'll find creators giving virtual home tours, sharing renovation transformations, offering investment advice, and documenting their journeys from struggling agents to top producers. These aren't just fun videos getting likes. They're sophisticated marketing machines generating qualified leads, building ... [Read More]
Source: ventsmagazine.com
Jan 20th, 2026 - Sessions don't tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent. For more than a decade, sessions have been among the most relied-on metrics in digital marketing. They offered a simple and intuitive way to measure growth. More sessions meant more visibility. More visibility meant better SEO performance. For leadership teams, session growth became shorthand for success in organic search. That mental model is no longer reliable. AI-led ... [Read More]
Source: martech.org
Jan 19th, 2026 - In 2026, businesses that want to succeed can no longer send 'one-size-fits-all' email campaigns to their entire contact list or segment consumers by simple demographics such as gender, age, or location. In fact, data shows that 71% of consumers expect businesses to deliver personalized interactions. Innovative email automation tools, driven by artificial intelligence (AI), can segment consumers based on their actions and inactions, such as clicking a link, searching for a product, leaving a ... [Read More]
Source: securityboulevard.com
Jan 18th, 2026 - More than eight years into the modern era of artificial intelligence, the industry has moved past the awe of generative AI 1.0. The novelty is gone and in its place is scrutiny. Enterprises are less impressed by demos and more impatient about outcomes. Market watchers are increasingly skeptical about vague narratives, and the commentary has shifted from "Look what AI can do" to "Show me the money, give me visibility and control." This dynamic is backstopped by our central premise that the ... [Read More]
Source: siliconangle.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm