On the Importance of Content …
Artificial Intelligence and Content Marketing
Sep 17th, 2025 - Becoming an AI-native marketing team requires coordinated, cross-functional adoption of tools rather than isolated experimentation. Marketers must optimize for visibility in AI overviews and LLMs by prioritizing consistent language, earned media and semantic clarity. Leading AI transformation means balancing innovation with empathy, bringing teams along rather than pushing them through disruption. , Paula Mejia, VP of Marketing at Wix, unpacks the real-world challenges of leading AI ... [Read More]
Source: cmswire.com
Sep 17th, 2025 - Thursday, September 18, 2025 From Google to Generative AI: Navigating the New Age of Organic Discovery Searching is no longer limited to a list of blue links on a search engine results page. The progression of how we will digitally discover the information we want is being developed by artificial intelligence and generative models that, at times, may provide an answer to questions, suggestions, and wayfinding without the user ever visiting a site. Businesses and marketers are now entering a new ... [Read More]
Source: techiexpert.com
Sep 17th, 2025 - Not without a content supply chain that can keep up. Customers expect content tailored for them. In fact, 71% of consumers it's "critical" for brands to anticipate their needs and serve relevant content in the moment. But only 34% brands actually deliver. The disconnect doesn't signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with the right content at the right time. That requires more than just creating extra email banners. You have to ... [Read More]
Source: martech.org
Sep 17th, 2025 - Teams using QASolve AI catch bugs earlier, reduce testing costs, and speed up software delivery with automated QA. , a Boston-based technology startup, has launched an AI-powered software testing platform designed to save development teams time, cut costs, and improve software quality. By automating the repetitive and time-consuming parts of quality assurance, QASolve AI helps companies catch bugs earlier, shorten release cycles, and scale testing without hiring additional staff. Software ... [Read More]
Source: aithority.com
Sep 17th, 2025 - The proven ROI of AI adoption in small law firms Evaluating AI's financial and operational benefits in smaller firms Highlights AI adoption provides a clear ROI for small law firms by increasing operational efficiency, improving competitive positioning against larger firms, and enhancing client value. The 'productivity multiplier effect' of AI streamlines both administrative and legal tasks, redirecting partner time to billable work and enabling firms to scale revenue without the traditional ... [Read More]
Source: legal.thomsonreuters.com
Sep 17th, 2025 - A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 said proving ROI on genAI was their biggest obstacle, this year, 93% of CMOs and 83% of marketing teams globally reported seeing measurable ROI. Among ... [Read More]
Source: martech.org
Sep 16th, 2025 - As digital devices and channels complicate customer behavior, CX orchestration is the data-driven way forward. Embrace orchestration's power to give you greater control of campaign activity, brand placement and ROI. Orchestration has become a hot topic among marketers in recent years, as digital technology continues to transform the industry. Unquestionably, new martech tools and customer data platforms have given rise to an exciting set of options for improving the customer experience (CX). We ... [Read More]
Source: cmswire.com
Sep 15th, 2025 - The company behind ChatGPT is putting together a team capable of developing algorithms to control robots and appears to be hiring roboticists who work specifically on humanoids. OpenAI appears to be ramping up its efforts in robotics , hiring researchers who work on humanoid systems as it explores new ways to advance artificial intelligence . The company has recently recruited a number of researchers with expertise in developing AI algorithms for controlling humanoid and other types of robots. ... [Read More]
Source: wired.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm