On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 9th, 2025 - A survey by venture capital firm Menlo Ventures also finds that agentic AI is still a niche. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways The most popular single use of generative artificial intelligence in the enterprise is coding tools for programmers. That tool's popularity has helped Anthropic trounce OpenAI in the enterprise in 2025, according to a new survey of company spending. "The foundation model landscape shifted decisively this year ... [Read More]
Source: zdnet.com
Dec 9th, 2025 - Save 50% on a 3-month Digiday+ membership. Ends Dec 12. This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series → It's increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get ... [Read More]
Source: digiday.com
Dec 9th, 2025 - Shoppers are thinking differently, and Google's new data shows the cognitive patterns marketers need to understand to win the 2025 season. The holiday season of 2025 is one of the most psychologically complex shopping seasons we've seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath all that fragmentation, Google's new Holiday Essentials 2025 report reveals something deeper. People aren't just behaving differently. They're thinking ... [Read More]
Source: martech.org
Dec 8th, 2025 - Email personalization can transform campaigns or destroy trust in seconds. Getting it right requires more than dropping a first name into the subject line — it demands a strategic approach grounded in data, context, and respect for the recipient. Industry experts share their hard-won lessons on the most common personalization mistakes and how to avoid them. Show Respect Through Observable Facts Combine Behavioral Data with Firmographic Context Ground Emails in Subscriber Behavior Segment ... [Read More]
Source: gritdaily.com
Dec 8th, 2025 - Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026. For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between channels, self-educating via digital content and often engaging sales late, if at all. As buyers became harder to corral into a predictable path, marketers tried to ... [Read More]
Source: martech.org
Dec 8th, 2025 - Social media algorithms change fast, and this article shares what works now with insights from leading experts. It offers simple steps on native content, consistent cadence, and genuine discussion that platforms reward. Use these tactics to focus on people, adapt to feature shifts, and turn signals into smarter decisions. Adapt Fast to Feature Shifts Match Incentives with In-Feed Formats Maintain Rhythm to Sustain Organic Reach Target One Segment and Go Narrow Center Conversation and Long-Form ... [Read More]
Source: gritdaily.com
Dec 8th, 2025 - Earned media has never been more valuable for generating brand awareness. Much like the rise of search engines in the mid-2000s, generative A.I. is fundamentally changing how people discover information. As with search engine optimization (SEO), generative engine optimization (GEO) calls for a shift in brands' visibility strategies, and in today's no-click search environment, earned media dominates the results. The ubiquity of A.I.-driven search is clear. Since the rollout of A.I. ... [Read More]
Source: observer.com
Dec 5th, 2025 - Celia Cerdeira at Talkdesk explores what customer service means in a small business context, why it's an essential growth driver, and how businesses can implement strategies that deliver consistent, positive experiences. Great customer service builds trust, strengthens brand reputation, and drives loyalty across the board. When it comes to small businesses, customer service takes on an even more vital role. Without the advantage of name recognition or expansive resources, small businesses often ... [Read More]
Source: callcentrehelper.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm