On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 22nd, 2025 - When the people making AI seem trustworthy are the ones who trust it the least, it shows that incentives for speed are overtaking safety, experts say K rista Pawloski remembers the single defining moment that shaped her opinion on the ethics of artificial intelligence . As an AI worker on Amazon Mechanical Turk – a marketplace that allows companies to hire workers to perform tasks like entering data or matching an AI prompt with its output – Pawloski spends her time moderating and ... [Read More]
Source: theguardian.com
Nov 21st, 2025 - The company announced its new Model Context Protocol (MCP) Server on November 19, 2025, positioning it as an open-source access layer for its AI Intelligence Suite. Company leadership the server connects tools like Cursor, Claude Code and Claude Desktop to Iterable for governed, real-time actions. , the MCP functionality enables technical marketers to translate natural-language prompts into platform updates, accelerating campaign creation, optimization and auditing. Iterable cited reduced ... [Read More]
Source: cmswire.com
Nov 21st, 2025 - Upland Software explores what makes an effective self-service knowledge base and outlines the key components, benefits, and best practices for building one. A self-service knowledge base is a system that enables both customers and employees to take advantage of an all-encompassing foundation of knowledge to locate the answers they require without the need for human interaction. Its purpose is to not only streamline customer support processes but also to elevate user experience by providing 24/7 ... [Read More]
Source: callcentrehelper.com
Nov 21st, 2025 - Without consistent reinforcement, sales training initiatives fade from memory within weeks. When used as part of a larger structured learning journey, AI coaching changes the equation by providing continuous, personalized feedback that makes skills stick and evolve beyond the initial training event. After all, many of the skills we practice in sales seem simple, but they are far from simplistic and require continuous practice and refinement—the gap between knowing what to do and actually ... [Read More]
Source: customerthink.com
Nov 21st, 2025 - Set up both site-level and page-level Search Console connections in Looker Studio to enable comprehensive analysis from domain trends to individual content performance. Combine Search Console data with Google Ads metrics to identify keyword cannibalization opportunities and optimize budget allocation between organic and paid search efforts. Integrate Search Console performance data with conversion tracking to demonstrate how organic search rankings directly impact business outcomes and justify ... [Read More]
Source: cmswire.com
Nov 20th, 2025 - Second-guessing the data you'll need for future AI initiatives might seem like an intractable challenge, but there are some crucial things you can do to prepare. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Evidence suggests it's tough to generate value from AI projects , but one thing we can be sure of is that successful initiatives require data -- and lots of it. Whether it's running a generative AI rollout or exploring agentic AI , the language ... [Read More]
Source: zdnet.com
Nov 18th, 2025 - Netcall explores how AI is redefining the role of voice in customer experience – revealing why phone conversations still matter, how intelligent automation is removing friction for both customers and agents, and what organisations need to do to unlock the full potential of voice AI. Recent years have seen the customer experience (CX) landscape undergo a significant transformation. From chatbots to web-based self-service portals, organisations have embraced automation as a means to enhance ... [Read More]
Source: callcentrehelper.com
Nov 17th, 2025 - The NDIS sector is moving into a new stage where clear communication and strong online presence matter as much as face-to-face support. Participants want easy access to information, quick answers and a sense of confidence in the services they choose. Because of this, digital marketing has become a key part of how providers connect and build trust. It helps you show your values, explain your work and guide people through the steps of choosing support. When done well, it also reduces confusion ... [Read More]
Source: newsanyway.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm