On the Importance of Content …

Artificial Intelligence and Content Marketing


Configuration Data Product Prediction Manufacturers Manufacturing
- AI technologies provide a lot of capabilities that can help manufacturers to achieve their efficiency improvement goals. What are the key business trends for 2026? In particular, how will firms make use of AI and what impact will AI have on the way that firms handle data and their own internal organisational structure? To provide some answers, Digital Journal asked experts from the executive team at the company Configit for their predictions and trends. Prediction 1: AI will become a ... [Read More]


Talent Model Tools Trade Workbench Client
- Global workforce solutions company unveils a rebuilt operating model that fuses AI-powered tools, flexible outsourcing, and an AI-ready hiring approach. , a U.S.-owned global workforce solutions company, announced that it has rebuilt its operating model for the AI era, centered on what it calls AI-Amplified Talent™ — talent equipped with proprietary AI tools, role-aligned workflows, and an AI-ready mindset from day one. The new model turns Bold from a traditional staffing provider ... [Read More]


Cmos Marketing Personalization Channel Channels Trust
- Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant. Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. "The foundations CMOs once relied on are eroding fast, from how teams operate to how brands earn trust and drive growth," Sharon Cantor Ceurvorst and Ewan ... [Read More]

Source: martech.org

Audience Data Research Audiences Synthetic Audiences Insights
- Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit What if you could test a new product idea and get your audience's reaction before launching, without bothering real people? Well, now you can, with synthetic audiences.  The process involves taking a publisher or brand's audience dataset and using AI to create a copy of those audience behavior patterns to use for market research.  It's a new term coming to light this year in the media and advertising ... [Read More]

Source: digiday.com

Marketing Mops Operations Mops Apalooza Marketing Operations Apalooza
- Overworked, overlooked and now expected to lead AI strategy? Here's what MOps pros were saying at MOps-Apalooza 2025. "We are expected to fuel business growth and innovation, yet to do so with constrained resources, increasing complexity and on faster timelines."  This quote — shared by Zach Hoogerland, senior director of marketing operations and analytics at Rubrik — at MOps-Apalooza summarizes what it means to work in marketing operations today.  This year marked the ... [Read More]

Source: martech.org

Voice Customer Customers Organisations Experience Cx
- Netcall explores how AI is redefining the role of voice in customer experience – revealing why phone conversations still matter, how intelligent automation is removing friction for both customers and agents, and what organisations need to do to unlock the full potential of voice AI. Recent years have seen the customer experience (CX) landscape undergo a significant transformation. From chatbots to web-based self-service portals, organisations have embraced automation as a means to enhance ... [Read More]


Providers Digital Marketing Participants Ndis Services Ndis Providers
- The NDIS sector is moving into a new stage where clear communication and strong online presence matter as much as face-to-face support. Participants want easy access to information, quick answers and a sense of confidence in the services they choose. Because of this, digital marketing has become a key part of how providers connect and build trust. It helps you show your values, explain your work and guide people through the steps of choosing support. When done well, it also reduces confusion ... [Read More]


- As 2025 unfolds, Partner Relationship Management (PRM) is emerging as a defining element of digital business strategy. No longer confined to tracking partner performance or managing contracts, PRM is becoming the operating fabric that connects enterprises, vendors, resellers, and service providers into intelligent, self-adapting ecosystems. Forrester's 2025 outlook for technology executives underlines a simple truth: ecosystem orchestration is now a competitive advantage. The ability to align ... [Read More]


– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]


– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]