On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 20th, 2025 - Second-guessing the data you'll need for future AI initiatives might seem like an intractable challenge, but there are some crucial things you can do to prepare. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Evidence suggests it's tough to generate value from AI projects , but one thing we can be sure of is that successful initiatives require data -- and lots of it. Whether it's running a generative AI rollout or exploring agentic AI , the language ... [Read More]
Source: zdnet.com
Nov 20th, 2025 - clinical trial process 2025 Fierce Pharma article that included insights from pharmaceutical "leaders at agencies and organizations" highlighted some use cases: image creation, campaign personalization, audience forecasting, campaign analysis and focus group testing. I've observed that across the industry, AI-driven HCP marketing initiatives are becoming increasingly common. For instance, many of my company's customers are leveraging AI in their HCP marketing efforts. AI Use Cases In HCP ... [Read More]
Source: forbes.com
Nov 20th, 2025 - When companies roll out agentic AI — artificial intelligence models orchestrated to not only spit out answers but also execute tasks — it can stir up a range of emotions. People who enjoy using AI in their personal lives may be delighted to use it more at work. People who see their core work being given to bots may fear losing their jobs, sometimes with good reason. "The cultural element of what this technology means is huge," said Jo Jagadish, head of digital banking and contact ... [Read More]
Source: americanbanker.com
Nov 20th, 2025 - For years, the early stages of B2B software evaluation followed a familiar pattern. A buyer began by searching the web, asking coworkers, and comparing software on websites. Sellers could reliably shape the buyer's early understanding of their product. Even when search engines provided options, buyers relied on vendors to interpret needs and connect technical features to business outcomes. The buyer's problem statements could be easily mapped to the vendor's strengths. Th at ... [Read More]
Source: learn.g2.com
Nov 18th, 2025 - Netcall explores how AI is redefining the role of voice in customer experience – revealing why phone conversations still matter, how intelligent automation is removing friction for both customers and agents, and what organisations need to do to unlock the full potential of voice AI. Recent years have seen the customer experience (CX) landscape undergo a significant transformation. From chatbots to web-based self-service portals, organisations have embraced automation as a means to enhance ... [Read More]
Source: callcentrehelper.com
Nov 18th, 2025 - Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit What if you could test a new product idea and get your audience's reaction before launching, without bothering real people? Well, now you can, with synthetic audiences. The process involves taking a publisher or brand's audience dataset and using AI to create a copy of those audience behavior patterns to use for market research. It's a new term coming to light this year in the media and advertising ... [Read More]
Source: digiday.com
Nov 17th, 2025 - As 2025 unfolds, Partner Relationship Management (PRM) is emerging as a defining element of digital business strategy. No longer confined to tracking partner performance or managing contracts, PRM is becoming the operating fabric that connects enterprises, vendors, resellers, and service providers into intelligent, self-adapting ecosystems. Forrester's 2025 outlook for technology executives underlines a simple truth: ecosystem orchestration is now a competitive advantage. The ability to align ... [Read More]
Source: customerthink.com
Nov 17th, 2025 - The NDIS sector is moving into a new stage where clear communication and strong online presence matter as much as face-to-face support. Participants want easy access to information, quick answers and a sense of confidence in the services they choose. Because of this, digital marketing has become a key part of how providers connect and build trust. It helps you show your values, explain your work and guide people through the steps of choosing support. When done well, it also reduces confusion ... [Read More]
Source: newsanyway.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm