On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 10th, 2025 - Tired of 'fixing the chatbot?' Let's build an AI system that thinks with you and turns your team's knowledge into measurable ROI. Everyone's talking about how they're using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how AI fits into their actual workday and most will say, "I copy my notes into ChatGPT, get a response and paste it back into my doc." That's not transformation — ... [Read More]
Source: martech.org
Nov 10th, 2025 - Once seen as a cost burden, contact centers are now driving revenue and retention thanks to AI's real-time intelligence. Machine learning now extracts customer intelligence from every conversation, driving product innovation, loyalty, and measurable ROI. With CX scores at record lows, every agent interaction becomes a make-or-break moment for revenue, retention, and reputation. For decades, contact centers have been viewed as necessary expenses—operational drains that support customers ... [Read More]
Source: cmswire.com
Nov 10th, 2025 - Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher engagement through personalization. Modern marketers must understand their audiences' behaviors, motivations, and specific needs rather than relying solely on demographic information. By tailoring communications to address the real problems customers face and speaking their language, businesses can build meaningful relationships that translate to measurable results. ... [Read More]
Source: gritdaily.com
Nov 10th, 2025 - As if AI hasn't thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. In MarTech's "MarTechBot explains it all" feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What do marketers need to know about the new AI browsers from Perplexity and ChatGPT? Two new AI browsers—ChatGPT Atlas from OpenAI ... [Read More]
Source: martech.org
Nov 10th, 2025 - We have witnessed significant advancements in the ever-evolving landscape of artificial intelligence (AI). From generative models that deliver fluent human prose to computer vision systems that replicate human visual perception, the majority of AI models function in isolation, relying on stagnant, historical data that cannot keep pace with the complexity of our dynamic reality. Now, we are transitioning into real-world AI (RWAI): an evolution from treating AI purely as a knowledge retrieval ... [Read More]
Source: forbes.com
Nov 10th, 2025 - After a flurry of initial investments in artificial intelligence (AI) projects, including generative and agentic AI implementations, many organizations are facing mixed results and coming to hasty conclusions about AI's utility. The harsh reality of early experimentation has blunted expected productivity gains and new revenue streams. A recent MIT report suggests that despite investments of $30 billion to $40 billion into generative AI, 95 percent of organizations are realizing zero returns. It ... [Read More]
Source: sei.cmu.edu
Nov 9th, 2025 - Reading time 3 minutes At least one of the big AI brains at the Chinese chatbot leader DeepSeek has announced that he's worried—like many U.S. AI luminaries before him —that AI will hurt the world. But in China, unlike the U.S., the state can and does regulate tech with a heavy hand , and in that context such a sentiment comes across as slightly more substantive than when, say, OpenAI's Sam Altman hypes up his future investment by saying things like, "A.I. will probably most likely ... [Read More]
Source: gizmodo.com
Nov 5th, 2025 - Agentic AI is reshaping the data landscape, impacting professionals across every industry. Here's what the changes mean for your organization. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways 63% of business leaders describe their organizations as very data-driven, up 10% from 2023. The most valuable insights for organizations are currently trapped in unstructured data. Business leaders understand the value of data. Sixty-three percent of ... [Read More]
Source: zdnet.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm